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Former Chevy Volt Chief Named New Fisker CEO

Tony Posawatz aims to take struggling start-up to “next level.”

by on Aug.14, 2012

Tony Posawatz led development efforts for the Chevrolet Volt.

The man who helped turn a radical idea into the Chevrolet Volt will become the new chief executive of Fisker Automotive, the struggling California start-up hoping to make a go out of selling its own plug-in hybrid vehicles.

Tony Posawatz’s move to Fisker Automotive comes barely a month after he retired as chief of General Motors’ electric vehicle program.  He replaces Tom LaSorda, the one-time Chrysler chief executive, who had spent less than a year as Fisker’s CEO.

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The 52-year-old Posawatz brings to Fisker plenty of know-how and a solid reputation after 25 years with GM. But he lands at a company that is struggling to come up with the cash it needs to launch its second and perhaps most critical product line, the Atlantic. Complicating matters, Fisker is facing mounting concerns after a second of its original Karma models unexpectedly caught fire last week.


Former Chrysler Chief LaSorda Now Fisker CEO

“They didn’t have to twist my arm.”

by on Feb.28, 2012

Former Chrysler Chief LaSorda will now serve as CEO at Fisker Automotive.

Former Chrysler CEO Tom LaSorda is back in the saddle, albeit one with a relatively silent source of power, as the new chief executive of battery-car start-up Fisker Automotive.

LaSorda, who had been serving as advisor and vice chairman of the California-based company will step into day-to-day management replacing founder Henrik Fisker as CEO.  The Danish-born Fisker will continue to serve as executive chairman and as the company’s design chief.

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The 57-year-old LaSorda will have plenty of challenges ahead of him.  Fisker Automotive is months behind with the launch of its first product, the plug-in Karma sports car, and it is struggling to renegotiate $528 million in federal loans needed to complete the development and production launch of the maker’s next product, a more mainstream plug-in model codenamed Project Nina.


Former Chrysler CEO LaSorda Joins Fisker

Joined by long-time Ford marketing exec Richard Beattie.

by on Dec.15, 2011

Tom LaSorda, (right), with former Chrysler boss Bob Nardelli, at a United Way event.

While there are plenty of skeptics still waiting for start-up Fisker Automotive to prove it has staying power the California-based plug-in hybrid manufacturer is winning over some well-known names like former Chrysler CEO Tom LaSorda.

The Canadian-born executive, who left Chrysler before its 2009 bankruptcy, will join Fisker as the maker’s new vice chairman and chairman of its Strategy Council. He will be joined by Richard Beattie, a long-time Ford senior executive who will now become Fisker’s new Chief Commercial Officer, overseeing marketing sales and customer service.

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The fledgling automaker recently launched three versions of its plug-in hybrid sports coupe, including the Fisker Karma.  The maker this week announced that it is raising the price of the sleek battery vehicle to $102,000, nearly 30% more than it originally projected.  The high-end EcoChic version, meanwhile, will jump to $116,000.