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Posts Tagged ‘large sedans’

Kia Makes the Case for Cadenza

Korean maker aims for the premium sweet spot.

by on May.15, 2013

Kia hopes to fill the white space between mainstream and luxury with the new 2014 Cadenza.

As it rolls out the new Cadenza, Kia says it hopes to break into a new niche between the conventional mainstream and more luxurious segments.

The Kia Cadenza becomes the most expensive product the Korean maker has ever offered, with a well-equipped model pushing above the $40,000 mark. The launch echoes the strategy of Kia’s sibling brand, Hyundai, which has also expanded upwards from its traditional, econobox roots.

Stay in Cadence!

During the launch of the new Cadenza, Michael Sprague, Kia’s vice president for marketing communications, said the habits of American car buyers are changing. Fewer motorists actually want to move up and own a luxury brand, only 8% today compared to 22% before the recession undermined consumer confidence. Instead car buyers are looking for a good value and they want luxury features and the latest technology in a less ostentatious package.

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Big Changes for 2014 Buick LaCrosse

Bigger is better for Buick.

by on Mar.25, 2013

Buick's 2014 LaCrosse update.

Few models have done more to change the image of a brand than the big Buick LaCrosse. Along with the Enclave SUV, the sedan marked a critical turning point for the General Motors marque which, many had come to expect, wouldn’t survive GM’s 2009 bankruptcy.

The LaCrosse injected Buick with a healthy dose of youthful style and showed that it actually understood that it was possible to deliver a bit of sporty performance without completely abandoning the quite, “boulevard” ride that once made Buick a star in the near-luxury market segment.

Your Auto Show Source!

We’ve seen Buick roll out updates to the Enclave and several other key models but the debut of the new 2014 LaCrosse at the New York Auto Show – where it’s also previewing the updated Regal – could prove a critical moment for the marque.

“We evolved the interior and exterior design, increased luxury amenities and materials, and enhanced the safety and personal technologies to give customers more reasons than ever to rediscover Buick,” said Tony DiSalle, U.S. vice president of Buick Marketing.

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First Look: 2013 Chevrolet Impala

Can it regain past glories?

by on Apr.04, 2012

Chevrolet's Impala goes through one of its most dramatic redesigns in decades.

It was once the best-selling car in America, in the ‘60s reaching a peak of a million sales a year.  But in more recent times, the Chevrolet Impala hasn’t fared nearly as well.  And of the big sedans Chevy does build each year, most of those wind up going into daily rental fleets.

But the General Motors division hopes to put Impala back in the game with a major remake for 2013 that adds significant gravitas to the design that could help it muscle up against its mainstream competitors – perhaps even draw over some up-market buyers, Chevrolet is hoping as it launches the new model at the 2012 NY Auto Show.

Stay in the Know!

Hide the bow tie badge, in fact, and one might initially mistake the new Impala for the similar coupe-like sedan design of the far more expensive Audi A7 — though at a fraction of the price tag.

“Our design team was challenged to create a new classic, but that didn’t mean relying on nostalgia,” says John Cafaro, who oversaw exterior design on the new model.

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