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Land Rover Reveals All-New Discovery Sport

3-row SUV to be first in a new “family” of Disco models.

by on Sep.03, 2014

The new Sport model will be the first of a new "family" of Discovery models from Land Rover.

It’s a new age of Discovery for Land Rover.

Following up on the popular concept vehicle it revealed during the New York Auto Show last April, the British SUV maker has revealed a “pivotal” new model underpinning Land Rover’s new product strategy. The new Sport model will be one of several new utes expected to share the Discovery badge.

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“The launch of Discovery Sport is a pivotal moment in the 66-year history of Land Rover,” said Phil Popham, marketing director of the Jaguar Land Rover Group. “Not only does it mark the introduction of the first new member of our expanding Discovery family, it also brings the versatility of 5+2 seating to the compact premium SUV market.”

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