Land Rover is ramping up its aggressive product proliferation strategy, the British maker set to reveal an all-new coupe-like SUV at the upcoming Geneva Motors Show.
Set to slot in-between the top-line Range Rover and more mainstream Evoque models, the new Range Rover Velar will become the fourth model in Land Rover’s premium line-up. The maker is offering a first teaser image but only a handful of details. It promises to reveal more on March 1st, with the Velar itself set to make its American debut at the New York International Auto Show in April.
“We call the Velar the avant-garde Range Rover,” Land Rover Chief Design Officer Gerry McGovern said in a statement accompanying this teaser image. “It brings a new dimension of glamor modernity and elegance to the brand. The Range Rover Velar changes everything.” (more…)