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Land Rover to Reveal Production LRX Crossover

Launch to mark Range Rover’s 40th anniversary.

by on Jun.30, 2010

A 2009 rendering of the LRX. Look for some changes -- and a new name -- as Land Rover's first front-drive crossover debuts late this year, with a hybrid version to follow by 2013.

There’ll be more than just a birthday cake to help Land Rover celebrate the 40th anniversary of its flagship Range Rover tomorrow, a bouncing baby brother that’s been making the rounds, in concept form, as the LRX.

Lower, sleeker and decidedly more crossover-like, the compact Range Rover that’s due to a formal unveiling could take the British-based marque into a new era, one where car-based crossovers have come to dominate traditional, truck-like sport-utility vehicles on the sales charts.

Similar to the concept vehicle Land Rover has been promoting on the auto show circuit for several years, the production version of the LRX boasts a less boxy appearance, with a more sloping honeycomb grille, pinched headlights, and a roofline that appears to taper towards the rear hatch.

The show car – along with a number of heavily camouflaged prototypes seen in recent months – sported a two-door configuration, but a 4-door is also reportedly under development.

Don’t expect to see the show car’s LRX name to carry over into production, various sources report, though the actual moniker will be tightly held until a global webcast launch from Land Rover headquarters in the U.K. Thursday afternoon.