With the recent launch of the Range Rover Autobiography Black, Britain’s Land Rover pushed itself up into some rarified air, at $200,000 apiece, the utes nudging British rival Bentley.
Now, Land Rover’s hot new Evoque is about to get a bit of the limited-edition treatment, as well, two special spin-offs set to make their debut at the upcoming Geneva Motor Show. The strategy is twofold: to keep momentum building for what has become the fastest-selling model in Land Rover history, while also reaching ever upwards in the price spectrum.
“The new Range Rover Evoque Autobiography is a natural progression, bringing luxury that’s more commonly associated with far larger, more expensive models to a premium compact SUV, while reaffirming its ability to resonate with customers on an emotional level,” explains Land Rover Design Director Gerry McGovern. (more…)