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Land Rover Launching Two Limited-Edition Evoque Models

Part of maker’s strategy of appealing to pricier segment.

by on Feb.18, 2014

The 2014 Evoque is getting two special edition siblings that will utilize the new Land Rover InControlTM Apps infotainment system.

With the recent launch of the Range Rover Autobiography Black, Britain’s Land Rover pushed itself up into some rarified air, at $200,000 apiece, the utes nudging British rival Bentley.

Now, Land Rover’s hot new Evoque is about to get a bit of the limited-edition treatment, as well, two special spin-offs set to make their debut at the upcoming Geneva Motor Show. The strategy is twofold: to keep momentum building for what has become the fastest-selling model in Land Rover history, while also reaching ever upwards in the price spectrum.

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“The new Range Rover Evoque Autobiography is a natural progression, bringing luxury that’s more commonly associated with far larger, more expensive models to a premium compact SUV, while reaffirming its ability to resonate with customers on an emotional level,” explains Land Rover Design Director Gerry McGovern. (more…)

First Look: Land Rover Evoque 5-Door

More functional flagship to debut at L.A. Auto Show.

by on Nov.11, 2010

The 5-door version of the Range Rover Evoque will debut at next week's L.A. Auto Show.

Here’s a good look at Land Rover’s new 5-door Range Rover Evoque, a more functional take on the 3-door crossover that the British marque revealed at last month’s Paris Motor Show.

You can check it out in the sheet metal, next week, when it makes its debut at the Los Angeles Motor Show.

There’s been a sudden rush back to the sportier 3-door SUV, a formula popular in earlier years.  But for most potential buyers, 5-doors are simply more efficient, especially if you’ve squeezing kids and cargo into the back seat.

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The good news is that the basic shape of the 5-door Evoque maintains the earlier model’s coupe-like shape, though sharp eyes will note a slightly taller roofline to give adults some rear seat headroom.

Evoque, in all its incarnations, is meant to “expand and revitalize the global appeal of the Range Rover marque,” according to Phil Popham, Land Rover’s managing director.

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First Look: Range Rover Evoque

Maker unveils, reveals name of its first-ever crossover.

by on Jul.01, 2010

A pair of firsts for Land Rover: the 2011 Evoque will be the brand's first crossover and its first front-drive-based vehicle.

Land Rover’s first crossover-utility vehicle, and the first product from the British maker to adopt a front-wheel-drive powertrain, has been formally unveiled on the grounds of London’s Kensington Palace, a part of the 40th anniversary celebration of the U.K. maker’s flagship Range Rover SUV.

The Range Rover Evoque is the eagerly-awaited and much-discussed production version of the Land Rover LRX show car first unveiled two years ago at the North American International Auto Show, in Detroit.

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“This is the smallest, lightest, most fuel-efficient addition to the Land Rover line-up ever,” declared the maker’s Managing Director Phil Popham, who stressed Land Rover’s goal of “broadening our appeal” with the Evoque.

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