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Posts Tagged ‘Land Rover Discovery’

Lego My New Land Rover Discovery

New ute makes record debut.

by on Sep.29, 2016

The new Land Rover Discovery makes its debut alongside a replica of London's Tower Bridge using nearly 6 million Lego blocks.

It took nearly 6 million Lego blocks to set the stage for the debut of the all-new Land Rover Discovery.

The new seven-seat SUV, which replaces the old LR4 model, got a novel send-off ahead of its Paris Motor Show debut, emerging alongside the largest Lego structure ever built – a reproduction of London’s familiar Tower Bridge that took 5,805,846 of the blocks. That was enough to stretch from London to Paris, earning it a place in the Guinness Book of World Records.

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That said, Land Rover isn’t playing around. The three-row Discovery is the latest in a fast-growing line-up of luxury utes from the British-based, Indian-owned automaker. It joins the smaller Discovery Sport model launched a year ago, with a third “Disco” variant still in the works. (more…)

Land Rover Teases New 3-Row Discovery

Second “Disco” to make Paris debut.

by on Sep.06, 2016

The new Land Rover Discovery will make its debut this month in Paris, but won't go on sale until mid-2017.

Land Rover’s line-up of mid-range sport-utility vehicles is about to get a bit bigger. Actually, quite a bit bigger, considering the new model set to make its debut at the Paris Motor Show will be a three-row, seven-seater.

The British maker is offering up just this one tease image and it suggests that the new Land Rover Discovery will pick up the more tapered shape of the popular Range Rover Evoq, rather than the classic, “Disco” box.

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It is also expected to move a fair bit more up-market than the old SUV, adding a larger model to complement the Discovery Sport that came to market little more than a year ago.  Land Rover has also made it clear we’ll see a third model bearing the Disco badge in the not-too-distant future.

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Jaguar Land Rover Slashing Costs, Targeting 1 Mil Sales

JLR planning to take a great “Leap.”

by on Nov.09, 2015

One giant leap...for JLR?

Jaguar Land Rover wants to slash nearly $7 billion in expenses even as it launches more products aimed at doubling its global sales by the end of the decade.

The project has been dubbed “Leap 4.5,” a nod to the “Leaper,” the familiar feline logo of the Jaguar side of the company. The 4.5 refers to the 4.5 billion pounds in cost savings targeted by the Indian-owned automaker. That works out to about $6.8 billion at current exchange rates.

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The plan does not call for any job cuts, according to a report in London’s Sunday Times, but it would see a slowdown in the aggressive hiring program of recent years. No cuts are planned for JLR’s capital spending budget, either.

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Land Rover Barges into Paris with New Discovery Sport

The start of a new family.

by on Oct.01, 2014

The new Land Rover Discovery Sport goes off-roading -- on the River Seine -- for a Paris preview.

Most automakers are content to reveal their new products with the help of a few spotlights, a little music, perhaps even a couple acrobats and entertainers. But Land Rover literally barged in for the 2014 Paris Motor Show, staging a splashy media preview on a Seine riverboat.

One can understand the British maker’s enthusiasm. Land Rover has been gaining significant momentum in recent years with the launch of a series of new products for its Range Rover sub-brand. Now, it’s turning its attention to the Discovery nameplate, and the all-new Discovery Sport model debuting in Paris will become the first in a family of models that will serve as Land Rover’s mid-range line-up.

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“We’re looking to how we can stretch the brand,” explained Land Rover design chief Gerry McGovern, stressing that “This is very much a product-led transformation of our business. We’re looking not only to replace existing vehicles but how we can fill the white space” between those older Land Rover models.

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Land Rover Reveals All-New Discovery Sport

3-row SUV to be first in a new “family” of Disco models.

by on Sep.03, 2014

The new Sport model will be the first of a new "family" of Discovery models from Land Rover.

It’s a new age of Discovery for Land Rover.

Following up on the popular concept vehicle it revealed during the New York Auto Show last April, the British SUV maker has revealed a “pivotal” new model underpinning Land Rover’s new product strategy. The new Sport model will be one of several new utes expected to share the Discovery badge.

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“The launch of Discovery Sport is a pivotal moment in the 66-year history of Land Rover,” said Phil Popham, marketing director of the Jaguar Land Rover Group. “Not only does it mark the introduction of the first new member of our expanding Discovery family, it also brings the versatility of 5+2 seating to the compact premium SUV market.”

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Land Rover Launches Partnership with Virgin Galactic

British maker is first “global partner” of manned space company.

by on Apr.15, 2014

A mock-up of the Virgin Galactic Enterprise makes its NY debut alongside the new Land Rover Discovery Vision Concept.

Land Rover has lined up a new partnership that might be described as out-of-this-world, pairing the British SUV manufacturer with fledgling manned space company Virgin Galactic.

Part of British mega-entrepreneur Richard Branson’s empire – which runs from music to airlines – Virgin Galactic plans to launch a test flight of its manned spacecraft, dubbed the Enterprise, later this year and launch commercial flights soon after.  The “long-term” partnership will begin with Land Rover providing vehicles for use at the new Spaceport America in New Mexico.

High Flying!

“This is a huge, momentous occasion,” proclaimed Phil Popham, Land Rover’s Global Operations Director, during a ceremony aboard the USS Intrepid aircraft carrier that is anchored off Manhattan – and where a replica of the Virgin Galactic spacecraft was positioned next to the Discovery Vision Concept vehicle the British maker will officially unveil at the New York Auto Show this week.

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Land Rover Discovery Vision Concept Gets Out-of-this-World Debut

Show car sets the stage for a “family” of Discovery models.

by on Apr.15, 2014

The Land Rover Discovery Vision Concept makes its debut aboard the USS Intrepid.

The Land Rover Discovery Vision Concept made an out-of-this-world debut during a New York Auto Show preview, appearing alongside a mock-up of the Virgin Galactic Enterprise, the world’s first commercial manned spacecraft, aboard the retired aircraft carrier, the USS Intrepid.

The Discovery – sold in the U.S. as the Land Rover LR4 — has long been one of the British maker’s most popular models and the Vision Concept hints at what’s to come when an all-new version debuts next year.  Or, more precisely, what’s to come when a whole new “family” of Discovery models begins to roll out in 2015, LR officials revealed.

A Real Discovery!

“This concept represents our vision of a family of Discovery (models), not just one,” said Gerry McGovern, Land Rover’s design director, during the evening unveiling.

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Land Rover Planning Discovery Concept for New York

Show car will hint at new "family" of premium SUVs.

by on Apr.03, 2014

Land Rover offers a tease of the Discovery Concept.

While the Range Rover may be its halo car, no model is more emblematic of Land Rover tradition than the classic Discovery – sold in the U.S. as the LR4.

And the British maker is getting ready to present what has dubbed the “New Age of Discovery Concept” at the New York Auto Show a couple weeks from now – a preliminary teaser image shown here.

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“Discovery has been pivotal in helping to build the foundations of the Land Rover brand,” notes design chief Gerry McGovern.

“It is admired all over the world and loved by its strong customer base,” added McGovern, who also serve as Chief Creative Officer. “We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

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First Look: Land Rover Defender Concept

Coming to America?

by on Aug.31, 2011

Land Rover will reveal the DC100 concept at the upcoming Frankfurt Motor Show.

Underscoring its aggressive product development program, Land Rover will reveal an all-new concept version of its big Defender sport-utility vehicle at the upcoming Frankfurt Motor Show.

The update of what is arguably the British maker’s most iconic model will go into production in 2015, though Land Rover officials caution “there is no current decision” on whether to bring the reborn Defender back to North America.  Perhaps not, but as TheDetroitBureau.com recently reported, that is something Land Rover is hoping to accomplish if it can meet U.S. regulations – and lay out the necessary business plans.

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The new Land Rover Defender, we earlier reported, will be part of a much more aggressive product program that is kicking off with the current launch of the all-new Range Rover Evoque, and which also includes a variety of new powertrains, including the brand’s first hybrid, a plug-in.  (Click Here for that story.)

“Replacing the iconic Defender is one of the biggest challenges in the automotive design world,” said Land Rover Design Director Gerry McGovern.  “This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”

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First Drive: Land Rover LR4

We imagine an off-roading adventure honeymoon for newlyweds Wills and Kate.

by on May.04, 2011

Land Rovers are all about adventure and the LR4 is ready to deliver.

With the royal couple, Prince William and his princess, Kate, now officially hitched, it’s fun to fantasize about where the world’s most famous couple might take their honeymoon. The easy suggestion would be private tropical island lounging on the beach or snorkeling at an exclusive resort.

But Wills and Kate have shown that they have an adventurous side. Instead of the obvious choice of spending their time lounging at the water’s edge, what if we sent the future king and his bride on an off-roading adventure? Maybe ford some streams, climb some boulders and muck it up in the mud.

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But what to drive? A Jeep? No, that seems rather unseemly for a future king. And so very … American. Toyota Land Cruiser? Great heritage, but the only land those behemoths generally cruise these days is paved. No, the royals really don’t have to look very far to find the ultimate in opulent off-roading.

This Land Rover LR4 would seem to be the perfect chariot for our young royals’ adventure. It has indisputable off-roading capability, but still coddles with exquisite leather and a finely tuned stereo. Best of all, it’s as British as tea and crumpets.

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