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Jaguar Land Rover Teaming up with China’s Chery

Too little too late?

by on Mar.22, 2012

Jaguar and British sibling Land Rover have inked an alliance with Chery Automobile to produce cars in China.

British maker Jaguar Land Rover is the latest to ink a deal with a Chinese partner – but with signs the Chinese market may be slowing, the question is whether the move is too little too late.

The new partnership with China’s ambitious Chery Automobile Company will lead to the production of both Jaguar and Land Rover vehicles, as well as powertrains, at a facility in the booming Asian market – which has outsold the U.S. for the last several years.

But the specifics have yet to be announced and will be subject to approval by Chinese regulators – a process that can drag on for some time.  Fuji Heavy Industries has been waiting since last year for the go-ahead on a deal that would lead to production of its Subaru line in China.  Nonetheless, officials at India’s Tata Motors, which owns JLR, expressed optimism.

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“Demand for Jaguar and Land Rover vehicles continues to increase significantly in China and we believe that JLR and Chery can jointly realize the potential of these iconic brands,” Jaguar Land Rover CEO Ralf Speth, said in a statement.


Jaguar Land Rover to Open Plant in China

Tata expected to double investment in JLR this year.

by on Feb.23, 2012

Jaguar has lots of new product coming and some of those models - perhaps the production version of the C-X75 - could be assembled at a new plant in China.

Jaguar and its truckmaking partner Land Rover have agreed to set up a plant in China, currently the world’s fastest-growing luxury auto market.

As with other foreign makers, Jaguar Land Rover will enter into a joint venture with one of the many local Chinese automotive companies.  While JLR’s parent, the Indian Tata Motors, has declined to reveal who the partner is the luxury maker was known to be talking to China’s ambitious Chery Automobile as recently as last autumn.

Jaguar has been struggling to plant itself into the luxury mainstream despite adding a number of new models to the line-up, such as the totally redesigned XJ sedan, the flagship model debuting in late 2010.  Land Rover has had a bit better luck with offerings such as the all-new Evoq – which was named North American Truck of the Year in January.

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But both brands are betting they can gain a leg up by going local in China, circumventing stiff duties on imported automotive products.

Specific details are being withheld until China’s regulators give the proposed deal their blessing, said Tata Motors’ chief financial officer C Ramakrishnan.