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First Look: 2010 Lamborghini Reventon Roadster

What price individuality?

by on Sep.16, 2009

CEO Stephan Winklemann drives onto the stage in a 2010 Lamborghini Reventon Roadster, of which only 15 will be built.

CEO Stephan Winklemann drives onto the stage in a 2010 Lamborghini Reventon Roadster, of which only 15 will be built.

A key component of the luxury market is exclusivity.  Okay, leather, wood, carbon fiber and high-performance engines don’t come cheap, but those willing to spend the really big dollars are looking, as much as anything, to have a product they won’t see parked next to them at the shopping mall or country club.

And so, for those who think that even a Ferrari, Bentley or Rolls-Royce is a bit too commonplace, Lamborghini is weighing in with the Reventon Roadster, an open-top version of the already exclusive Lamborghini Reventon 2-seater.

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The numbers suggest that Lamborghini CEO Stephan Winklemann is probably on target when he describes the open-top supercar as “the most extreme car in the history of the brand.”

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