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Lamborghini Readying “Everyday” Supercar

Is production version of Estoque on the way?

by on May.26, 2011

The 2008 Lamborghini Estoque offers a hint of what the maker might offer as an "everyday" car.

When the new Lamborghini Aventador was introduced, earlier this year, it included a feature that allows a driver to slightly raise the nose to prevent the front wing from scraping on speed bumps or steep driveways.

For the Italian maker, that’s about as big a concession as it has ever made for day-to-day driving – most owners pulling their Gallardos and Murcielagos out of the garage only on weekends or special occasions.

But that’s about to change, according to Lamborghini CEO Stephan Winkelmann, who has confirmed an earlier report in TheDetroitBureau.com that the maker is developing what he has dubbed “an everyday car.”

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“We are going to have a third model,” the German-born, Italian-reared executive announced during a conference sponsored by the Reuters news service.  “It has to be an everyday car.  We want to have a car which is able to be used on a daily basis.”

What Winkelmann has in mind remains to be seen.  In fact, he told TheDetroitBureau.com at the recent Geneva Motor Show that final plans are still under review and likely won’t be completed for some months to come. But one possible direction was offered up by the automaker in the form of the Lamborghini Estoque concept car that was introduced at the 2008 Paris Motor Show.

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Lamborghini Seeking Balance Between Performance and “Social Acceptance”

Smaller, third-model, possibly even a hybrid could come from Italian supercar maker.

by on Mar.08, 2011

Lamborghini offsets the added performance of the new Aventador with the use of super-light carbon fiber.

If you want anything faster you might have to hitch a ride off an aircraft carrier.  The new Lamborghini Aventador’s 700-horsepower V12 can propel the supercar from 0 to 100 kmh (62.5 mph) in just 2.9 seconds, about as fast as a skydiver accelerates during freefall.

Performance is the watchword for the Italian brand, whose emblem is a raging bull – indeed, the new Aventador was named after a legendary fighting bull.  Yet for all the emphasis on power and speed, the Volkswagen subsidiary cannot ignore the issue of what CEO Stefan Winkelmann calls “social acceptance.”

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“We can’t turn the clock back” to the days when brands like Lamborghini could ignore mounting concerns about the environment, Winkelmann tells TheDetroitBureau.com.  “We have to do something about social acceptance.”

And that could lead to some surprising moves by the supercar maker, perhaps even the introduction of a hybrid-electric powertrain as it moves forward with plans to add a third model to its current, two-platform line-up.

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First Look: Lamborghini Aventador

Italian supercar maker bull-ish about new model.

by on Mar.01, 2011

The long-awaited Lamborghini Aventador LP 700-4 makes its Geneva debut.

Lamborghini is bull-ish about its new supercar, the Aventador, and for good reason.  In keeping with tradition, the Italian maker has named its latest offering after a legendary bull that kept even the bravest of matadors at bay.

If looks are any indication, the new Lamborghini Aventador LP 700-4will do a good job sending chills through the competition.  Impossibly low and sleek, with an arrow-like body that is one of the sleekest on the road, the new Lambo flagship was developed with twin purposes.

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“It’s all about design and performance,” explained Lamborghini CEO Stephan Winklemann, during the new car’s debut at the Geneva Motor Show.  “Our inspiration,” he added, “comes from fighter jets.”

When it comes to muscle, there’s no bull.  The 700 refers to the horsepower rating of the Aventador’s 6.5-liter V12.  That’s pumped through a new electro-mechanical gearbox that can shift in barely 50 milliseconds.  As with previous Lamborghini flagships, the new model features high-traction all-wheel-drive to ensure all that torque reaches the pavement.

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Sneak Peek: Lamborghini Jota

Lambo's sheet metal striptease.

by on Sep.07, 2010

Lamborghini does the dance of the veils as it prepares for a Paris preview of the new Jota.

Like a temptress doing the dance of the veils or, if you prefer, a siren taking tips at the local “gentleman’s club,” Lamborghini is doing a sheet metal striptease as it builds excitement for the upcoming revelation of its Murcielago replacement at the Paris Motor Show, later this month.

Tentatively named the Lamborghini Jota, the pictures seen here provide only a tiny, if tempting, glimpse at what’s to come, but we’ve nonetheless been keeping our ear open for insights into what’s coming as the Italian maker moves to replace its aging supercar.

You can expect to still see the raging bull hood ornament on this, the latest offering to roll out of the Lamborghini plant in Sant’Agata Bolognese.  And don’t expect to see the Jota go soft and squishy.  Lambo designers will retain true to form with the hard angles that have defined the brand since its founding, in 1963, by Ferruccio Lamborghini.

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But where the maker – now a division of Volkswagen AG (or, more precisely, VW’s Audi subsidiary) – has long relied on brute force to get the steel moving, expect a much more modern machine this time around.  Think a slightly smaller car, somewhere between the size of the current Lamborghini Murcielago and the compact Gallardo.

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