Lamborghini News |
Detroit Bureau on Twitter

Posts Tagged ‘lamborghini news’

Forget Sports Cars, SUVs Set to Dominate Super-Premium Luxury Market

Utility vehicles likely to be best-sellers for brands like Aston Martin, Bentley, Lamborghini, even Rolls-Royce.

by on Aug.24, 2016

Lamborghini first revealed the Urus SUV concept at the 2012 Beijing Motor Show.

They’re both known for their high-performance sports cars, but when Aston Martin and Lamborghini launch two of their most critical models ever, both in 2019, the focus of the two brands will shift to sport-utility vehicles.

If all goes according to plan, those two models, the Aston Martin DBX and the production version of the Lamborghini Urus concept, will generate at least 50% or more of their sales. But that’s far from precedent setting. Best known for sports cars like the 911 and the Boxster, it’s the Cayenne and Macan SUVs that already generate the biggest sales numbers for Porsche.


Super-premium utility vehicles are “going to be the hottest segment in the luxury market,” said Simon Sproule, the chief marketing officer for Aston. “As with the mainstream market, that’s what people want to drive.”


Audi Puts “Old Luxury on Notice” with New R8 Spyder

Ragtop can hit “nearly 200 mph,” even with the top down.

by on Mar.24, 2016

The Audi R8 Spyder rolls into the NY Auto Show.

There are plenty of folks who love the Audi R8, and that includes Scott Keogh, the brand’s U.S. CEO. Audi was little more than an asterisk on the sales charts. Today, it’s a force to be reckoned with, sales growing 250% since the launch of the sports car nearly a decade ago.

While it might target a small niche, “The R8 put Audi on the map,” says industry veteran Keogh, helping the brand “put old luxury on notice.”

Car Talk!

Audi has three versions of the R8 on its stand at the New York International Auto Show this week, including the daunting, 610-horsepower Audi R8 V10 Plus, as well as the R8 LMS race car. There’s also the brand-new member of the family, the 2017 Audi R8 Spyder.


Lamborghini Centenario Celebrates Centennial in Style

Limited run of 20 coupes, 20 roadsters planned.

by on Mar.01, 2016

The new Lamborghini Centenario celebrates the 100th birthday of Ferruccio Lamborghini.

How do you celebrate the centennial of your founder? You could throw a party and put plenty of candles on the cake. But Lamborghini has a different way of celebrating the 100th birthday of founder Ferruccio Lamborghini at this year’s Geneva Motor Show.

The Italian maker is showing off the long-rumored Lamborghini Centenario, a super-exclusive, 770-horsepower version of its top-line Aventador two-seater. For those looking to crash the party, Lambo officials told a media audience they plan to produce just 40 of the hypercars: 20 coupes and 20 roadsters.

Performance News!

Suggesting the one-off model allows his company to “transcend some of the constraints” of regular series production, outgoing Lamborghini CEO Stephan Winkelmann said, “The Centenario is a car that perfectly combines tradition and innovation. It looks to the future while honoring the legend that is Ferruccio Lamborghini.”


Big Changes Coming for Lamborghini – Including New CEO

Domenicalli comes in as Winkelmann moves to Audi.

by on Feb.23, 2016

Stephan Winkelmann saw Lamborghini sales double and revenues triple during his tenure.

There are some big changes coming at Automobili Lamborghini, both on the product and the personnel side.

The Italian supercar maker, a unit of Germany’s Volkswagen AG, will be getting a new CEO, to start with, former Ferrari Formula One team boss Stefano Domenicali taking the place, next month, of long-time Lambo Chief Executive Stephan Winkelmann.

Subscribe Now!

But a series of changes Winkelmann has set in motion will continue to move forward, notably including the planned 2018 launch of a new model series, the Urus sport-utility vehicle. That project is expected to double the Italian brand’s total volume in the years ahead.


Lamborghini Gives Urus SUV the Green Light

Production model due in 2018.

by on May.27, 2015

Lamborghini first revealed the Urus SUV concept at the 2012 Beijing Motor Show.

Put Lamborghini on the fast-growing list of luxury automakers adding an SUV to their product lines. The maker is officially confirming plans to produce a version of the Urus concept vehicle it first unveiled at the Tokyo Motor Show in April 2012.

Expect to see the high-performance ute reach showrooms sometime in 2018, Lambo joining such high-end brands as Porsche, Bentley, Maserati, Rolls-Royce and likely Aston Martin who will by then be selling SUVs pushing well into the six-figure price range.

Your Source for Auto News!

Lamborghini’s move comes as little surprise. It has been toying with the idea for a number of years and come close to giving the Urus project the green light on several previous occasions. It recently pulled back, however, blaming that on the Italian government which had been dangling the idea of incentive money if the luxury ute were to be built in Italy.


Geneva Brings Debut of Lamborghini Aventador LP 750-4 Superveloce

The “purist incarnation of a Lamborghini to date,” claims maker.

by on Mar.02, 2015

The new Lamborghini Aventador LP 750-4 Superveloce boasts a V-12 pumping out 750 horsepower and a top speed of 220 mph.

Take all the Lamborghinis that have come and gone since Ferruccio Lamborghini launched his eponymous company back in 1963. Now boil them down and what might you come up with? According to the Italian automaker, it’d have to be the new Aventador LP 750-4 Superveloce, which it claims is “the most pure incarnation of a Lamborghini to date.”

It certainly is one of the fastest and most powerful, its big V-12 pumping out 750 horsepower, enough to launch the Superveloce to a top speed of 350 kmh – or just about 220 mph.

Stay Informed!

The Lamborghini Aventador LP 750-4 Superveloce made its debut on Monday night during a sneak preview ahead of the official opening of the 2015 Geneva Motor Show. The unveiling comes four years after the introduction of the original Lamborghini Aventador. (more…)

No Bull, Lamborghini Heats up the Horsepower Race with Asterion Concept

Super car maker joins competitor with new hybrid concept.

by on Oct.02, 2014

Lamborghini's Stephan Winkelmann shows the maker's entry into the plug-in hybrid super car segment with the Asterion concept car at the Paris Motor Show.

You might say that Lamborghini is full of bull, each of its sports cars bearing the name of a legendary fighting bull. The maker takes a slightly different turn by manning up with the Asterion LPI 910-4 it’s debuting in Paris this week, the name of the Greek minotaur, a half-man, half-bull.

But whether the maker is serious about this concept remains to be seen. Only a year ago, Lamborghini CEO Stephan Winkelmann insisted he was determined to stay focused on traditional, large-block internal combustion engines, but the “I” in LPI suggests he has had a change of heart. In Italian, it stands for “Ibrido.” That’s “hybrid” to the rest of us. And it reveals how the new show car comes up with its daunting 910 horsepower.

Stay on the Fast Track!

Following in the footsteps of rivals like Ferrari, McLaren and Porsche, the Asterion mates its 610-horsepower, 5.2-liter V-10 with three separate electric motors, each churning out 100 horsepower. Add it up and you’re up to 910 metric hp, 897 using U.S. measurements. (more…)

Lamborghini Unleashes New Huracan LP610-4

Long-awaited Gallardo replacement revealed.

by on Dec.20, 2013

No bull...the new Lamborghini Huracan is finally here.

Confirming a week of rumors and speculation, Lamborghini has unveiled the long-awaited replacement for its smaller model, the Gallardo, and it’s likely many will be calling the new Huracan LP610-4 the Baby Aventador.

The new two-seater borrows heavily from its big brother, starting with the now-familiar wedge shape, the sides sculpted to draw additional air in for the rear-mounted engine through scoops just behind the passenger compartment.

Your Performance Source!

For those who might want to plant this beast under the tree – or in the garage – for Christmas, your local Lambo dealer might be willing to take a deposit now but you’ll have to wait some months before deliveries begin.  The Italian subsidiary of Volkswagen AG has yet to reveal U.S. pricing, though the 2013 Gallardo starts at $181,900.


First Look: Lamborghini Veneno

Track-ready road car markets Lamborghini’s 50th anniversary.

by on Mar.04, 2013

One of only three copies of the Lamborghini Veneno made its debut in Geneva Monday night.

Like a well-toned athlete, Automobili Lamborghini is aging gracefully, and to celebrate its 50th anniversary, the Italian maker will roll out the 222 mph Veneno.

That’s not the number that’s likely to take your breath away, however. Lambo plans to produce only three copies of the track-ready, road car – for 3 million Euros apiece, or roughly $4 million at the current exchange rate.

Launching from 0 to 60 in just 2.8 seconds, the Veneno is “the fastest, most powerful on-road Lamborghini we’ve ever built,” said the maker’s CEO Stephan Winkelmann, during a Geneva Motor Show preview.

Your Auto Show Source!

In keeping with a half-century-old tradition, the name for the Lamborghini Veneno originates from a legendary fighting bull – in this case one claimed to be among the fastest in the history of the ring, who gained notoriety in 1914 when he gored to death one of the most famous matadors of his day, Jose Sanchez Rodriguez.


First Look: Lamborghini Urus Super-Ute

Expect to see Lambo take the LB736 racing.

by on Apr.23, 2012

Lamborghini is going off-road with the Urus.

Four years after hinting it had an SUV in mind with the Estoque concept vehicle, Lamborghini is indeed getting into the game.  After a few feints and dodges, the maker has officially confirmed that its oft-discussed third model line will be a sport-ute known internally as the LB736.

But eager buyers will get to know the new offering – which debuted today at the Beijing Motor Show – as the Lamborghini Urus.  And, yes, that’s in form with Lambo naming tradition, Urus a type of bull.  No, not that kind, it’s the ursine equivalent of a draft horse.  And the Italian maker is deadly serious about the launch of the new SUV.

Lambo styling chief Filippo Perini has come up with a design that’s distinctly different from the other SUV offerings from the other Volkswagen AG luxury brands, notably the Audi Q7 and the, er, controversial EXP 9 F concept from Bentley revealed at the Geneva Motor Show last month.

Your High-Powered News Source!

“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”