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Lamborghini Officially Enters Super-SUV Market With Debut of 2019 Urus

Italian exotic maker expects first ute to double its sales.

by on Dec.04, 2017

Lamborghini will deliver the first Urus models to showrooms by spring of next year.

We can expect the new Lamborghini Urus to be quick – and that’s not only on the track. The Italian exotic automaker is looking to more than double its size with the launch of the long-awaited SUV.

Lambo joins a growing list of ultra-premium and supercar manufacturers that have bowed to the seemingly inevitable dominance of the sport-utility vehicle, joining such brands as Bentley and Porsche, while Aston Martin, Rolls Royce and even Ferrari have now confirmed plans to add ute models. For the moment, only McLaren remains a hold-out.

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“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” proclaimed Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer during a preview at the company’s headquarters in suburban Modena, Italy. “It is the culmination of intensive development and passionate skill to create a new breed of bull (that) opens the door to new possibilities, for both our brand and our customers.”

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Lamborghini Gives Urus SUV the Green Light

Production model due in 2018.

by on May.27, 2015

Lamborghini first revealed the Urus SUV concept at the 2012 Beijing Motor Show.

Put Lamborghini on the fast-growing list of luxury automakers adding an SUV to their product lines. The maker is officially confirming plans to produce a version of the Urus concept vehicle it first unveiled at the Tokyo Motor Show in April 2012.

Expect to see the high-performance ute reach showrooms sometime in 2018, Lambo joining such high-end brands as Porsche, Bentley, Maserati, Rolls-Royce and likely Aston Martin who will by then be selling SUVs pushing well into the six-figure price range.

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Lamborghini’s move comes as little surprise. It has been toying with the idea for a number of years and come close to giving the Urus project the green light on several previous occasions. It recently pulled back, however, blaming that on the Italian government which had been dangling the idea of incentive money if the luxury ute were to be built in Italy.

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