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Lamborghini Readying “Everyday” Supercar

Is production version of Estoque on the way?

by on May.26, 2011

The 2008 Lamborghini Estoque offers a hint of what the maker might offer as an "everyday" car.

When the new Lamborghini Aventador was introduced, earlier this year, it included a feature that allows a driver to slightly raise the nose to prevent the front wing from scraping on speed bumps or steep driveways.

For the Italian maker, that’s about as big a concession as it has ever made for day-to-day driving – most owners pulling their Gallardos and Murcielagos out of the garage only on weekends or special occasions.

But that’s about to change, according to Lamborghini CEO Stephan Winkelmann, who has confirmed an earlier report in TheDetroitBureau.com that the maker is developing what he has dubbed “an everyday car.”

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“We are going to have a third model,” the German-born, Italian-reared executive announced during a conference sponsored by the Reuters news service.  “It has to be an everyday car.  We want to have a car which is able to be used on a daily basis.”

What Winkelmann has in mind remains to be seen.  In fact, he told TheDetroitBureau.com at the recent Geneva Motor Show that final plans are still under review and likely won’t be completed for some months to come. But one possible direction was offered up by the automaker in the form of the Lamborghini Estoque concept car that was introduced at the 2008 Paris Motor Show.

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Lamborghini Seeking Balance Between Performance and “Social Acceptance”

Smaller, third-model, possibly even a hybrid could come from Italian supercar maker.

by on Mar.08, 2011

Lamborghini offsets the added performance of the new Aventador with the use of super-light carbon fiber.

If you want anything faster you might have to hitch a ride off an aircraft carrier.  The new Lamborghini Aventador’s 700-horsepower V12 can propel the supercar from 0 to 100 kmh (62.5 mph) in just 2.9 seconds, about as fast as a skydiver accelerates during freefall.

Performance is the watchword for the Italian brand, whose emblem is a raging bull – indeed, the new Aventador was named after a legendary fighting bull.  Yet for all the emphasis on power and speed, the Volkswagen subsidiary cannot ignore the issue of what CEO Stefan Winkelmann calls “social acceptance.”

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“We can’t turn the clock back” to the days when brands like Lamborghini could ignore mounting concerns about the environment, Winkelmann tells TheDetroitBureau.com.  “We have to do something about social acceptance.”

And that could lead to some surprising moves by the supercar maker, perhaps even the introduction of a hybrid-electric powertrain as it moves forward with plans to add a third model to its current, two-platform line-up.

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