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Aston Martin Goes to Extreme With Electric Lagonda Vision Concept and Track Ready Valkyrie AMR Pro

Lagonda set to become all-electric sub-brand.

by on Mar.06, 2018

The Lagonda's modest exterior conceals the Vision Concept's unexpectedly large interior package.

This year’s Geneva Motor Show is going to extremes, from environmentally friendly EVs to exotic performance vehicles. And perhaps nowhere is that more apparent than at the Aston Martin stand where two debuts cover both ends of that spectrum.

The British marque’s Valkyrie AMR Pro is a track-only version of the 1,000-plus horsepower Valkyrie hypercar. The Lagonda Vision Concept, meanwhile, reveals Aston Martin’s plan to not only revive the once popular Lagonda nameplate but transform it into a zero-emissions sub-brand.

Geneva News!

“Lagonda exists to challenge (conventional) thinking,” said Aston Martin President and Chief Executive Officer, Andy Palmer, who noted that the show car also previews a new design language that will “potentially” return on two Lagonda models planned to reach market by 2023.

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Lagonda Lives, Yet Again

Aston Martin tries to revive a storied nameplate.

by on Mar.04, 2009

Lagaond is trying a tried, but maybe no longer true SUV strategy.

Aston in re-establishing Lagonda is trying a tried, but maybe no longer true, SUV sales strategy.

Porsche had a sales hit with the Cayenne. Even as purists sneered, it doubled sales. Aston is trying the same SUV approach with its Lagonda concept introduced at Geneva. Whether it’s derivative or daring will ultimately be decided by punters. Big spenders in 100 countries are targeted when it appears in 2012 for what will likely be a +$200,000 asking price. Included in the planned comeback is a return to Russia, where Lagonda – a British company established and owned by an American — had its first successes more than 100 years ago. Lagonda was the Indian name of a creek in Ohio near founder Wilbur Gunn’s birthplace.

“The Lagonda is the luxury car of the future,” says Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, “a combination of total usability, a new form and innovative new technology and materials.”

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