With the big Consumer Electronics Show in Las Vegas getting more attention than ever before from carmakers, the Los Angeles Auto Show is adapting to that demand by adding a new four-day preview aimed at the news media that blends cars and technology.
AutoMobility LA will run from Nov. 14-17, at the Los Angeles Convention Center and includes the Technology Pavilion – a new 50,000-square-foot building being constructed to accommodate the auto-tech exhibits. The space is double the size of the area devoted to the Connected Car Exposition or CCE that preceded the LA show for the past couple of years.
The new event the result of a five-year effort to evolve the show’s press and trade days into trade show for the “new” automotive industry and feature a mix of automakers, tech companies, designers, developers, startups, investors, dealers, government officials and analysts, organizers said. (more…)