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Posts Tagged ‘korean sedans’

First Drive: 2015 Hyundai Sonata

“An athlete in a tailored suit.”

by on Jul.10, 2014

The 2015 Hyundai Sonata's styling may be toned down, but it remains a striking entry in a segment that has typically emphasized bland design.

First introduced in 1985, the Hyundai Sonata was a largely overlooked entry into the crowded midsize market, but that all changed with the launch of the 2011 sedan which quickly put to rest all those bad jokes and nasty reviews the Korean maker earned – often deservedly – during its early year in the U.S. market.

The sixth-generation Sonata broke the rather restrictive mold carmakers used when designing the midsized sedans. Instead of a drab, boxy silhouette, the recession-era Sonata was sleek, curvy and nicely proportioned. And it marked Hyundai’s coming of age as a serious global player – suddenly a serious challenger to top-rated Japanese brands such as Toyota and Nissan.

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Now Hyundai is rolling out the Gen-7 Sonata for the 2015 model year, and while it has actually toned down the over-the-top styling that made the outgoing model a visual standout, the Korean carmaker intends to build on the value story that turned Sonata into a major hit for the company.

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Hyundai Takes Aim at Toyota with 2015 Sonata

New Korean sedan tones down styling, adds more features.

by on Apr.16, 2014

Hyundai's Dave Zuchowski introduces the new Sonata at the New York International Auto Show.

Not all that long ago, Hyundai was an afterthought in the competitive midsize sedan market, largely focusing on bargain hunting buyers. But all that changed, a few years back, when it introduced a stylish new remake of the Sonata sedan, the first model to showcase its distinctive “Fluidic Sculpture” design language.

For 2015, the Korean carmaker is rolling out an all-new version of the Sonata, and while it is toning down the previous model’s sometimes over-the-top angles and curves, Hyundai is growing more confident it can take on even some of the midsize segment’s most formidable players, notably including the Toyota Camry.

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“The Sonata has been playing a key role in Hyundai Motor’s rapid growth in the global market, as well as leading the development of the Korean auto industry. We are confident that the all-new Sonata will change the landscape of the global midsize sedan market,” said Choong Ho Kim, the maker’s president and CEO, said when the all-new version was unveiled in South Korea last month. Now, U.S. buyers will have a chance to decide as the all-new Sonata makes its American debut at the New York Auto Show. (more…)

Kia Makes the Case for Cadenza

Korean maker aims for the premium sweet spot.

by on May.15, 2013

Kia hopes to fill the white space between mainstream and luxury with the new 2014 Cadenza.

As it rolls out the new Cadenza, Kia says it hopes to break into a new niche between the conventional mainstream and more luxurious segments.

The Kia Cadenza becomes the most expensive product the Korean maker has ever offered, with a well-equipped model pushing above the $40,000 mark. The launch echoes the strategy of Kia’s sibling brand, Hyundai, which has also expanded upwards from its traditional, econobox roots.

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During the launch of the new Cadenza, Michael Sprague, Kia’s vice president for marketing communications, said the habits of American car buyers are changing. Fewer motorists actually want to move up and own a luxury brand, only 8% today compared to 22% before the recession undermined consumer confidence. Instead car buyers are looking for a good value and they want luxury features and the latest technology in a less ostentatious package.

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First Look: 2014 Kia Forte

German design for a Korean compact.

by on Nov.30, 2012

Former Audi design chief's latest work for Kia is the new 2014 Forte sedan.

With the introduction of the 2014 Forte, Kia reveals the continuing shift from generic styling to a distinctly European look that has helped it draw in a wave of new buyers in recent years.

Longer, wider and lower than the previous Forte, the new sedan bears the distinctive touch of Peter Schreyer, the former Audi design chief who joined the Korean carmaker in 2006. His work on such models as the latest Kia Optima have won kudos for both the maker and its styling chief – and helped make the Forte one of the most eagerly anticipated debuts during a crowded 2012 LA Auto Show.

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“The all-new Forte significantly raises the bar, offering upscale amenities and eye-catching appeal,” said Michael Sprague, executive vice president of marketing & communications, KMA. “When you combine exclusive available features like a ventilated driver’s seat and UVO eServices in a car with such an attractive design, it’s very clear the all-new Forte sets a new standard for the compact segment.”

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