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First Look: 2012 Kia Rio

“Korean spice and Latin flair” to debut in Geneva.

by on Feb.11, 2011

The new Kia Rio will debut in Geneva next month.

One by one, Kia is redesigning its entire line-up, putting each new model in sync with the critically well-received styling transformation underscored by the new Optima.

Next to come out of Peter Schreyer’s studio is the 2012 Kia Rio, which will make its debut at the upcoming Geneva Motor Show, alongside another new model, the Picanto.

Selling the market on B-segment models like Rio isn’t easy.

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They’re typically been targeted to the price conscious, or those who look at fuel economy above all else.  But styling has become an increasingly critical competitive edge, as Ford has demonstrated with the latest-generation Fiesta.  And Kia is betting it can get a leg up with a look it describes as a blend of “Korean spice and Latin flair.”