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First Look: 2010 Hyundai Tucson

A high tech, high content crossover joins the SUV sales fray.

by on Dec.03, 2009

Light weight and high power wins every time.

Light weight and high power wins every time.

In the second punch of a one-two combination aimed at Toyota and Honda,  Hyundai unveiled the latest version of the Tucson crossover today in Los Angeles, which joins the upcoming Sonata in its evolving and increasingly sophisticated product line.

Like Sonata, Tucson has more room, more economy and more technology in an attempt to succeed in what’s, arguably, the most important segment of the U.S. market now that fuel prices have driven a stake into the heart of body-on-frame SUVs.

Tucson is one of seven new or revised models planned by the end of 2011, as the Korean company continues to stalk leading Japanese and domestic competitors in its quest for global automotive domination.

This Tucson version is the first Hyundai crossover utility vehicle designed and engineered in Europe at Hyundai’s Frankfurt-based technical center.

It has weight saving technologies – it’s measurably lighter than Honda CR-V and Toyota RAV4– and the efficient “Theta II” 2.4-liter four-cylinder engine, which is also due to appear on the mid-size Sonata sedan early next year.