After watching sales grow more than seven-fold from 1998 to 2014, Hyundai Motor America unexpectedly leveled off last year, and company officials think there’s one primary reason why: a lack of crossover-utility vehicles.
The Korean carmaker simply hasn’t kept up with one of the biggest changes to reshape the U.S. auto industry in decades, with SUVs and CUVs now outselling sedans for the first time ever. But that soon could change, according to HMA CEO Dave Zuchowski. Hyundai not only has an all-new Tucson for 2016, but it’s getting a big increase in production capacity.
Longer-term, Zuchowski said, Hyundai is looking to significantly expand its crossover line-up, with two possible new models in the works, offerings that would bookend the maker’s current utility vehicle line-up. (more…)