This year’s SEMA Show, normally the realm of the performance crowd, is turning into a preview of things to come. Among the makers using the annual event to unveil an array of concept cars, trucks and crossovers is Kia, whose prototypes, including the White Tiger and Hamstar show cars, offer more than a hint of what the Korean carmaker will soon be bringing to market.
And it’s not only urban cruisers Kia is customizing. The maker’s Kia Forte Hybrid Concept shows that going green doesn’t have to be boring.
Separately, Kia announced that following the unexpectedly solid first-year performance of its road racing team – which included six Top Ten finishes – the maker will expand its motor sports efforts in 2011, with the Kia Fort Coup campaigning in the upcoming Grand Am-Continental Tire Sports Car Challenge.
Few new cars have generated more buzz, in recent years, than the Kia Soul, especially among the hip-hop generation. So, it’s no surprise Kia is bringing two concept versions of the urban cruiser to SEMA.