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Kia Launching New “Red Zone” Performance Brand

2014 Kia Soul Red Zone influenced by Track’ster model.

by on Dec.09, 2013

Kia adds a sporty touch to the 2014 Soul with this new Red Zone edition.

Kia Motors America is joining the parade of manufacturers offering specialty performance-oriented models with its new “Red Zone” line.

The first model to carry the designation will be the 2014 Kia Soul Red Zone, which draws some of its inspiration from the Track’ster concept vehicle unveiled at the 2012 Chicago Auto Show. The “Red Zone” edition of Soul is slated to reach showrooms during the first quarter of 2014.

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“The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009,” said Michael Sprague, executive vice president, marketing & communications, KMA.

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Track’ster “Hints” at Next-Generation Kia Soul

“Tough looking, like a bulldog” – but will this dog hunt?

by on Feb.08, 2012

Longer, lower and wider, but will the Track'ster reappear as the next-generation Kia Soul?

Kia is giving Chicago Auto Show-goers a first look at what it says is a “hint” of what the next-generation Soul hatchback will look like.  Dubbed Track’ster, the 3-door concept vehicle is intended to give the popular crossover a more rugged and aggressive look, company officials suggested during a media preview in the Windy City.

The original Kia Soul kicked off quite a stir, especially when the Korean carmaker turned to a trio of digitally enhanced hamsters to help make the pitch.  A slightly updated version, introduced last year, followed the cute-ute approach, bringing back the hip-hop hamsters with a catchy dance track provided by one-hit wonders LMFAO.

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If the Track’ster is any indication, the maker wants to go for a more aggressive design when its time for the full refresh of the Kia platform.

“The idea was to make the Track’ster tough looking, like a bulldog,” said Tom Kearns, chief designer for KMA.  “But the car had to be approachable as well.  We wanted to base the car in reality so people instantly knew it was a Soul, but with a lot of attitude.  It had to be a bold interpretation that would change people’s conceptions of what a sporty Kia could be.”

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First Look: Kia Track’ster Concept

Koreans go California dreaming.

by on Feb.02, 2012

A hint of the next Kia Soul?

It’s no surprise when folks go California dreaming during the middle of a Midwest Winter. But Kia has something substantial to show for its efforts – in the form of the new Track’ster Concept it plans to unveil at next week’s Chicago Auto Show.

Might we be getting a hint of the next-generation Kia Soul as we look at this preliminary sketch which teases the prototype designed at Kia’s advanced design studio in Southern California?  Very possibly, if this statement from the maker is any indication.

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“The Track’ster is the California design team’s dream of what a performance-inspired Soul could be. If Soul is our rock star, Track’ster is its heavy metal companion. The idea behind Track’ster was to build a thought-provoking concept about what the Soul could someday be.”

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