Kia will roll out the all-new 2010 Kia Forte compact sedan in early summer as a replacement for the aging and largely unlamented Spectra. “I think it looks really good,” said Tom Loveless, who noted it is also aimed at the sweet spot in the contemporary automotive culture. “This is the heart of the market,” he said, noting that if it hits it’s goal, Forte will become Kia’s volume product.
The Forte, which debuts at the 2009 Chicago Auto Show, blends a new design from Peter Schreyer, Kia Motors’ chief design officer, with a multitude of standard features, Kia officials emphasized. The Korean maker’s product line is rapidly evolving and the Forte compact sedan is another head turner,” declared B.M. Ahn, group president and CEO, KMA and KMMG. “The Forte is an aggressively stylish blend of comfort and practicality – and with a host of standard features it provides the great quality and value that consumers have come to expect from Kia vehicles.”