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Baby, Kia Has a Turbocharged Soul

Newborn hamster helps push third Soul model.

by on Jun.30, 2017

Baby Turbo can't wait to check out the new turbocharged Kia Soul Exclaim in the latest hamster ad.

They’re back. The Kia hamsters have returned in the latest in an ongoing series of promotions for the Kia Soul. And they’ve got a new baby to help celebrate Kia’s new baby: the long-awaited Soul Turbo.

The track-suited rodents probably should have taken the advice of W.C. Fields, who said one should never work with children. In this case, it’s a brand new baby who escapes the maternity ward to check out the new car – all to the sounds of Motorhead’s “Ace of Spades.”

Product News!

As to the 2018 Kia Soul, it’s the higher-performance model everyone seems to have been asking for since the first version of the ungainly yet appealing crossover first appeared in 2009. It punches out a reasonable, if not exactly tire-squealing 201-horsepower from its turbo four, with buyers offered either a manual or automatic transmission.

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