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Kia Gives Full Look at New Optima Sedan Ahead of NY Debut

Sedan continues to put maker at the forefront.

by on Mar.26, 2015

Kia stopped teasing us and decided to show off the 2016 Optima coming to the New York Auto Show.

After a slow tease that might have made a stripper proud, Kia is finally going the full Monty, releasing a picture of the new Optima SX a week ahead of its New York International Auto Show debut.

The outgoing Optima was a breakthrough car for Kia, transforming it from a stodgy, value-focused brand to one pushing the boundaries of design. Preliminary renderings released by Kia earlier this month suggested that the 2016 Optima would maintain its edginess. With its distinctive new grille – that appears to be the case.

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“Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 p.m.,” the Korean carmaker said in a statement. “Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia’s best-selling midsize sedan.” (more…)

Kia Makes the Case for Cadenza

Korean maker aims for the premium sweet spot.

by on May.15, 2013

Kia hopes to fill the white space between mainstream and luxury with the new 2014 Cadenza.

As it rolls out the new Cadenza, Kia says it hopes to break into a new niche between the conventional mainstream and more luxurious segments.

The Kia Cadenza becomes the most expensive product the Korean maker has ever offered, with a well-equipped model pushing above the $40,000 mark. The launch echoes the strategy of Kia’s sibling brand, Hyundai, which has also expanded upwards from its traditional, econobox roots.

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During the launch of the new Cadenza, Michael Sprague, Kia’s vice president for marketing communications, said the habits of American car buyers are changing. Fewer motorists actually want to move up and own a luxury brand, only 8% today compared to 22% before the recession undermined consumer confidence. Instead car buyers are looking for a good value and they want luxury features and the latest technology in a less ostentatious package.

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First Look: 2014 Kia Cadenza

New sedan reveals Korean maker's upscale aspirations.

by on Jan.15, 2013

The 2014 Kia Cadenza displays the latest take on the Korean maker's Tiger Nose design.

Like Hyundai, its better-known Korean sibling, Kia has some aggressive upscale aspirations – and it’s revealing what’s in store with the new 2014 Cadenza premium sedan making its first appearance at the North American International Auto Show.

As with other recent Kia offerings, such as the stylish Optima, the bigger model adopts a sleeker and more upscale appearance developed under the guidance of former Audi designer Peter Schreyer, who has led the dramatic transformation of the Korean brand since joining Kia five years ago.

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Known as the K7 in the Korean market, the new 2014 Kia Cadenza is slightly longer than the BMW 5-Series, albeit a bit narrower.  It shares the same underlying platform as the Hyundai Azera and will go up against such competitors as the Acura RL and the newly restyled Toyota Avalon – as well as Chevrolet’s 2014 Impala update.

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