Few manufacturers have done a more dramatic about-face in the styling studio than Kia. Long disdained for its boring, lack-luster designs it is now a dramatic trend-setter, as witness the kudos generated for the latest version of the Korean carmaker’s midsize Optima.
Credit goes, to the large degree, to Peter Schreyer, the former Audi penman who joined Kia a few years back and has aggressively transformed its look. And as witness to that new direction just consider this shot of the next-generation Kia Cee’d, the C-segment hatchback the maker will be updating this year, with its launch scheduled for the upcoming Geneva Motor Show.
The new look “immediately gets your attention,” suggests a Kia release accompanying this teaser shot, adding that the “new Kia Cee’d combines styling typically found on a sporty coupé with the space and functionality of a five-door hatch.”
Until Geneva – or, at least, until the maker offers up some interior shots, we’ll have to settle for Kia’s word that the interior features a “driver oriented dashboard” with “a strong focus on quality of materials.”