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Kia Brings Rio to Paris

Maker ready to make impact in Europe's biggest market.

by on Sep.29, 2016

Kia's new Rio subcompact, which competes in Europe's toughest market, features a new exterior design.

Kia, which has used a combination of eye-catching design and new technology to win over customers, rolled out a updated version of its Rio subcompact passenger car during previews for the Paris Auto Show.

The new Kia Rio, one of the ambitious South Korean automaker’s key vehicles – it accounts for 16% of the company’s global sales – made its world debut in Paris at the 2016 Mondial de l’Automobile.

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The fourth generation offers B-segment buyers, with new design both inside and out, a package of practicality and convenience, safety technology, new connectivity features and more engaging ride and handling in keeping with the automaker’s efforts to improve its suspensions and chassis in the wake of some intense criticism. (more…)