Step aside, Mercedes-Benz, BMW and Audi, there’s a new king-of-the-hill. Make that two of them, Korean siblings Kia and Hyundai together nudging aside European manufacturers with the high-score in the new Vehicle Satisfaction Awards.
The big Kia K900, a Korean alternative to such premium luxury models as the Mercedes S-Class and BMW 7-Series, scored an all-time high in the annual VSA study based on ratings submitted by over 66,000 U.S. new car buyers. But General Motors had more winners in individual vehicle segments than other manufacturer.
“2015 represents a year of diversity,” says George Peterson, president of AutoPacific, Inc., the California research firm that conducts the Vehicle Satisfaction Awards. “Competition is fierce and no one automaker dominates the results.”