Kia is preparing to maintain its momentum after a long, successful run that has carried it to the top ranking in J.D. Power’s closely watched Initial Quality Survey.
Michael Sprague, Kia Motor America’s chief operating officer, said this week that the South Korean company has new products coming to market fall, notably the 2017 Kia Cadenza, a full-size sedan, which continues the brand’s push into territory once dominated by luxury brands from around the globe.
The first iteration of the Cadenza, which appeared in 2013, has earned a loyal following and while the sales numbers are modest, 28,000 units, so far, Kia believes it can build on the reputation the car has developed among owners, said Sprague. (more…)