Automakers aren’t just finding ways to outdo one another with their vehicles, the competition for celebrity pitchmen is also heating up: Kia Motor America added hoops superstar LeBron James to its roster.
James is now hawking the maker’s K900 luxury sedan. He joins fellow NBA player Blake Griffin, tennis superstar Rafael Nadal, and U.S. Women’s Open champion Michelle Wie on the company’s list of superstar athlete pitchmen.
His first ad spot titled “Fit for a King” debuts during the upcoming NBA season. The Cleveland Cavalier, who’s nickname is King James, is the latest high-profile celebrity to begin selling cars after actor Matthew McConaughey linked up with Lincoln in a multiyear deal. (more…)