Kia’s longest running nameplate, the Sportage, is getting a major makeover inside and out to compete with what may be the most difficult segment in the industry these days: compact sport-utility vehicles. The new ute made its U.S. debut at the Los Angeles Auto Show today.
The South Korean maker produced a fourth-generation ute that not only gets contemporary, stand-out exterior styling, but also the performance capabilities and technology to live up to the look.
“Simply put, the Sportage is a breed apart in the compact CUV segment,” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with thoughtful design and functionality, including innovative packaging, premium materials, a turbocharged engine and surprising features. (more…)