Expect to see a production version of the Kia Novo sports sedan concept come to market next year as part of the Korean carmaker’s increasing push to take on more exclusive Japanese and European competitors.
The production model will be the first sporty model from either Kia or sibling Hyundai since the not-so-sporty Veloster and will be slightly smaller than the current Hyundai Genesis Coupe, according to several sources. A report by the Reuters news service said project is codenamed CK and is expected to reach market by May 2017.
Once known for its small, affordable – and bland – products, Kia has been trying to reposition itself, much like Hyundai, which is just launching the all-new Genesis luxury brand. Kia is putting more of an emphasis on sporty products after getting a tepid response to its own luxury model, the K900. (more…)