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Kia Making a Splash with All-New Sportage for 2017

Upscale interior matches redesigned exterior in Frankfurt debut.

by on Sep.15, 2015

The 2017 Kia Sportage gets an exterior redesign giving it a more aggressive look.

Realizing the importance that midsize crossovers and sport-utes mean to the bottom line of automakers, Kia’s looking to make a splash in the segment with the redesigned Kia Sportage for 2017.

The Korean maker promised a substantially different look for the new model, which is now in its fourth generation, and it appears from early pictures that the company’s design chief, Peter Schreyer, has been putting in some time on the CUV.

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The new model not only adopts Kia’s uniform front end, like that of the new Sedona, but also the headlights are higher up on the hood than the previous model. It also has longer rear doors and a higher beltline giving it a more aggressive stance while also improving access to the back seat. (more…)

Kia Reveals New Sportage

“The new face of Kia.”

by on Aug.28, 2015

New headlights and a modified "tiger nose" grille distinguish the gen-four Kia Sportage.

Kia is giving us a more detailed look at the next-generation Sportage, following up on the early renderings it released a couple weeks ago.

Set to make its formal debut at the Frankfurt Motor Show next month, the 2016 Kia Sportage will pick up on some of the cues we first saw in the form of the Niro Concept two years ago. The overall look offers a strong hint of where Kia’s global design chief Peter Schreyer will be taking the look of the brand in the years to come.

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The biggest changes to the design of the fourth-generation Sportage can be seen in its face, notes Kia, “with the car’s headlamps no longer integrated with the grille for the new model, instead sweeping back along the outer edges of the more sharply-detailed (hood) and bolder wheel arches.”


Kia Co-Pres Schreyer “Addicted” to Change as He Reshapes Hyundai, Kia

“I want to make the brands strong…fresh,” says design chief.

by on Aug.18, 2015

The Hyundai HCD16 Vision-G gets a second showing at the Pebble Beach Concours.

Parked on a field off the well-manicured greens of the Pebble Beach golf course, the big coupe almost glows in the late evening sun, drawing admiring stares from the crowd that surrounds it.

For now, the HCD16 Vision-G is just a concept vehicle, but Peter Schreyer is quick to tell you that it will have a significant role in the Hyundai brand going forward. And he should know. The one-time Audi stylist who now serves as co-president of both the Korean carmaker and its sibling brand Kia, Schreyer has won wide praise for transforming two econobox brands into design trendsetters.

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“I want to make the brands strong, while keeping them fresh,” said the 62-year-old Schreyer during an interview with


Kia Gives First Peek at New 2016 Sportage

Official debut set for September 15 in Frankfurt.

by on Aug.18, 2015

Kia offers a tease of the new 2016 Sportage.

It must be the start of auto show season, as manufacturers begin releasing teaser images of new products to come. That includes Kia, which has offered up some renderings of the fourth-generation Sportage SUV it plans to introduce at the Frankfurt Motor Show next month.

The new Kia Sportage design includes an interior that the maker has dubbed its “most refined high-quality cabin yet.”

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Overall, the new Sportage appears to adopt a more refined and sophisticated take on the “tiger nose” styling theme first penned by Peter Schreyer, now head of design for both Kia and its sibling Korean carmaker Hyundai.


Koreans Score Big Again in Vehicle Satisfaction Awards

Big Kia K900 sets all-time high.

by on Jul.08, 2015

The premium kuxury Kia K900 sedan was the highest-ranked vehicle ever in the VSA.

Step aside, Mercedes-Benz, BMW and Audi, there’s a new king-of-the-hill. Make that two of them, Korean siblings Kia and Hyundai together nudging aside European manufacturers with the high-score in the new Vehicle Satisfaction Awards.

The big Kia K900, a Korean alternative to such premium luxury models as the Mercedes S-Class and BMW 7-Series, scored an all-time high in the annual VSA study based on ratings submitted by over 66,000 U.S. new car buyers. But General Motors had more winners in individual vehicle segments than other manufacturer.

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“2015 represents a year of diversity,” says George Peterson, president of AutoPacific, Inc., the California research firm that conducts the Vehicle Satisfaction Awards. “Competition is fierce and no one automaker dominates the results.”


Japanese Automakers Slide, Koreans Surge in New J.D. Power Initial Quality Study

Japanese brands, as a group, post worst performance in 29 years.

by on Jun.17, 2015

Hyundai has scored major gains in quality with products like the 2015 Tucson, according to Power.

This story contains updated information.

If the latest J.D. Power survey is any indication, you might need to re-think just about everything you thought you knew about automotive quality.

The latest Initial Quality Survey, or IQS, finds that Japanese automakers, on the whole, have suffered a significant slide in the quality charts, with only three brands in the Top 10 this year. But the real shocker might be the surge in Korean quality. Kia, a brand long known for cheap, mediocre products, was second, behind top-ranked Porsche, with Hyundai ranked fourth. Jaguar, also struggling to reverse a reputation for poor quality, was third.

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For the Korean brands, which are caught up in a ferocious battle for market, the survey results represent a measure of vindication.  “We are extremely proud of the results,” said Mike Ofiara, a spokesman for Kia, which finished second in the overall ranking. “We’ve come a very long way. It’s representative of a lot of hard work by a lot of people.”


Kia Optima Remains at Head of the Class

Next-gen sedan builds on success.

by on Apr.01, 2015

The new 2016 Kia Optima builds on the exterior styling of its predecessor. It his showrooms this fall.

The 2016 Kia Optima, the car that basically pushed the maker to the head of the class with midsize sedan buyers, finally got its full-on debut at New York International Auto Show.

“The Optima changed the way people felt about the Kia brand, and KMA owes much of its growth and success to its head-turning design and sporty performance. It was – and still is to this day – a fresh alternative in the midsize sedan segment, and it amplified a five-year design-led transformation that propelled Kia to record-setting sales year-on-year,” said Michael Sprague, executive vice president, sales and marketing, KMA.

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“The all-new Optima retains the signature personality of its predecessor, but we’ve literally improved everything, providing more space, better ride and handling, more technology and greater refinement.” (more…)

Kia Gives Full Look at New Optima Sedan Ahead of NY Debut

Sedan continues to put maker at the forefront.

by on Mar.26, 2015

Kia stopped teasing us and decided to show off the 2016 Optima coming to the New York Auto Show.

After a slow tease that might have made a stripper proud, Kia is finally going the full Monty, releasing a picture of the new Optima SX a week ahead of its New York International Auto Show debut.

The outgoing Optima was a breakthrough car for Kia, transforming it from a stodgy, value-focused brand to one pushing the boundaries of design. Preliminary renderings released by Kia earlier this month suggested that the 2016 Optima would maintain its edginess. With its distinctive new grille – that appears to be the case.

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“Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 p.m.,” the Korean carmaker said in a statement. “Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia’s best-selling midsize sedan.” (more…)

Kia Shows Design Direction for 2016 Optima Remake

New sedan set for NY Auto Show unveiling.

by on Mar.19, 2015

Kia continues to go edgy with the 2016 Optima remake.

Five years after making its debut at the New York Auto Show, Kia will lift the covers on a new version of the Optima sedan. And the Korean carmaker is hoping that the 2016 model will live up to the brand’s ad slogan, “The Power to Surprise.”

The outgoing Optima was a breakthrough car for Kia, transforming it from a stodgy, value-focused brand to one pushing the boundaries of design. Preliminary renderings released by Kia suggest that the new 2016 Optima will maintain its edginess.

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The two images released by Kia pick up on many of the design cues first seen at the Geneva Motor Show earlier this month in the form of the Kia Sportspace wagon concept. That show car picked up on the familiar Kia “tiger nose grille, giving it an almost slit-like appearance, with quad LED headlamps. Like the Sportspace, the Optima renderings show a coupe-like curve to the roofline, with bolder sheet metal creases than the current sedan, as well as muscularly flared wheel wells.


Kia Sportspace Offers Clear Look at New Optima

U.S. sedan will borrow key cues from European wagon concept.

by on Mar.02, 2015

The Kia Sportspace Concept will heavily influence the design of the next-gen Optima sedan.

Ever since former Audi design chief Peter Schreyer came onboard, Kia has given meaning to its slogan, “The Power to Surprise.” Whether it’s the big K900 luxury sedan, the quirky Soul or the GT4 Stinger concept, the Korean carmaker has delivered some of the industry’s most intriguing styling exercises.

And it’s proving that point once again this week at the Geneva Motor Show this week where it will formally unveil the Kia Sportspace wagon concept. We got a first hint of what’s coming last month, and now the Asian maker has pulled the wraps off the Sportspace with a series of photos.

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And while the concept is clearly aimed at the European market, where wagons remain a highly popular body style, Americans motorists should take a close look at what, in sedan form, will be the next midsize Optima. Expect to see only a few modest changes when the production design reaches showrooms later this year.