After a slow tease that might have made a stripper proud, Kia is finally going the full Monty, releasing a picture of the new Optima SX a week ahead of its New York International Auto Show debut.
The outgoing Optima was a breakthrough car for Kia, transforming it from a stodgy, value-focused brand to one pushing the boundaries of design. Preliminary renderings released by Kia earlier this month suggested that the 2016 Optima would maintain its edginess. With its distinctive new grille – that appears to be the case.
“Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 p.m.,” the Korean carmaker said in a statement. “Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia’s best-selling midsize sedan.” (more…)