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Kia’s New Luxury Flagship Slow-Rolling into Dealers

Just 30% of dealers eligible to sell the new K900.

by on Feb.28, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

When Kia announced it was bringing the K900 to the to the market it wanted its new luxury flagship sedan to be seen on the same lofty level as a S-Class Mercedes or 7-Series BMW, including the dealership experience.

Well, some of the dealers are having some difficulty making the grade. In fact, according to an Edmunds.com report, only 30% of Kia dealers will be eligible to sell the K900 when it his showrooms in a few weeks.

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Dealers wanting to sell the new marque ponied up $30,000 for specialized training and showroom display upgrades. The training is aimed at helping sales staffers relate all of the high-end features available on the new car: features not available on other Kia products. (more…)

Kia Looks to Invade New Territory with K900

Maker says new car provides luxury, technology and value.

by on Feb.12, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

The world of luxury automobiles is changing. There are more players in the segment than ever before, including makers that are better known for being affordable rather than luxurious. Kia is looking to be part of the “in” crowd with its first-ever luxury marque, the K900.

The South Korean automaker is counting on open-minded buyers looking for luxury at a great price to help the company gain a foothold in the segment against the likes of Mercedes-Benz and BMW.

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Michael Sprague, executive vice president sales and marketing, said that the rollout of the K900 is also part of the South Korean-brand’s long-term strategy, which includes concentrating on boosting the quality of its products, strengthening the overall reputation of the Kia brand, elevating the consumer’s experience while in Kia dealerships and identifying opportunities for new segments for growth. (more…)

First Look: Kia’s $70,000 K900 Premium Luxury Sedan

Kia challenges BMW, Mercedes, Audi, Lexus -- and Hyundai -- with premium sedan.

by on Oct.28, 2013

Kia will formally reveal the new K900 premium luxury sedan at the LA Auto Show next month.

If you still associate the name, Kia, with econocars and quirky, low-priced models like the Soul, you’re likely to go into sticker shock when you get a look at the new Kia K900.

This first look at the large luxury sedan was accompanied by an unusually terse press release revealing little more than the fact that the Kia K900 will officially be unveiled at the Los Angeles Auto Show next month.

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The Korean carmaker also revealed the premium luxury sedan will go on sale “next year and (will)) be available with either a V-6 or V-8 engine.”

But a significant number of details have already begun leaking out about the K900 which is already on sale in the home Korean market under the nameplate Kia K9.

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First Look: Kia K9 Luxury Flagship

Is the maker barking up the right tree with its latest push up-market?

by on Feb.28, 2012

Kia will launch a new rear-drive flagship, the K9.

Kia has been doggedly moving up-market, in recent years, and with the launch of its new K9 luxury flagship it will mark a dramatic shift from the cheap-and-cheerful little econoboxes that used to define the Korean carmaker’s line-up.

The formal announcement of the rear-drive model echoes the strategy followed by sibling brand Hyundai, which scored big with the launch of the big Genesis sedan in 2007, and last year’s launch of the even larger and more upscale Equus.

While Kia isn’t releasing details on the K9, it’s believed to be sharing many of the same underpinnings – and powertrain options – of the rear-drive Hyundai line, such as the 5.0-liter direct-injection V-8 offered in both the Genesis and Equus.

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Though traditional Korea buyers might be surprised to see such a large and lavishly equipped offering at their local Kia showroom the new K9 won’t seem completely unfamiliar.  It features the brand’s stock pinched grille and fender vents.  But the overall design feel is more elegant if not exactly all-new.  There is at least one place where the maker nudges the cutting edge, opting for LED headlamps as well as taillights, technology the rest of the luxury market is just migrating to.

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