With the introduction of the 2014 Forte, Kia reveals the continuing shift from generic styling to a distinctly European look that has helped it draw in a wave of new buyers in recent years.
Longer, wider and lower than the previous Forte, the new sedan bears the distinctive touch of Peter Schreyer, the former Audi design chief who joined the Korean carmaker in 2006. His work on such models as the latest Kia Optima have won kudos for both the maker and its styling chief – and helped make the Forte one of the most eagerly anticipated debuts during a crowded 2012 LA Auto Show.
“The all-new Forte significantly raises the bar, offering upscale amenities and eye-catching appeal,” said Michael Sprague, executive vice president of marketing & communications, KMA. “When you combine exclusive available features like a ventilated driver’s seat and UVO eServices in a car with such an attractive design, it’s very clear the all-new Forte sets a new standard for the compact segment.”