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Kia Targeting Luxury Market

K9 could reach U.S. by 2017.

by on Jun.08, 2012

The Kia K9 is likely to reach U.S. shores by 2017.

Like its Korean sibling, Kia has been steadily moving up-market and plans to enter the luxury segment with two or more all-new models by 2017.

Among the models now under development are the K9 and K7 Cadenza, according to company sources and additional reports in the Korea Times.

Kia has traditionally focused on more down-market segments than Hyundai, the latter entering the mid-luxury segment in 2007 with the launch of the Genesis in 2007 – and followed up with the premium luxury Equus last year.

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But Kia has been signaling a desire to move up-market for some time.  It showed off the sporty GT concept last year and revealed sketches of an even more luxurious model, codenamed KH, last winter.

The decision surprises few considering the maker’s global styling chief, Peter Schreyer, is not only considered one of the world’s leading designers but previously held the top spot penning products for Audi.


Kia Sketches Out New Rear-Drive Flagship Sedan

Genesis anyone?

by on Feb.13, 2012

Kia's new KH flagship will roll into the Korean domestic market by mid-year.

Like its Korean sibling, Kia is moving up-market and is offering up a first series of sketches hinting at what’s to come when its new rear-drive flagship sedan rolls into showrooms in the coming months.

The look of the new 4-door, codenamed KH, is likely to be familiar, echoing the design language that Kia premiered with the popular new Optima sedan.  But the new model, which the maker dubs “distinctive, modern and classic,” is aimed to move the brand – long known for cheap and cheerful econboxes – into decidedly different territory.

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The move is similar to what Hyundai achieved only a few years back with the introduction of its first-generation Genesis sedan, which was notably the first Korean model to win the coveted North American Car of the Year trophy.  Like other Kia products, the new KH will share its underlying architecture with Hyundai, though the brands are pushing hard to develop distinctly different styling languages.