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First Look: Kia’s $70,000 K900 Premium Luxury Sedan

Kia challenges BMW, Mercedes, Audi, Lexus -- and Hyundai -- with premium sedan.

by on Oct.28, 2013

Kia will formally reveal the new K900 premium luxury sedan at the LA Auto Show next month.

If you still associate the name, Kia, with econocars and quirky, low-priced models like the Soul, you’re likely to go into sticker shock when you get a look at the new Kia K900.

This first look at the large luxury sedan was accompanied by an unusually terse press release revealing little more than the fact that the Kia K900 will officially be unveiled at the Los Angeles Auto Show next month.

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The Korean carmaker also revealed the premium luxury sedan will go on sale “next year and (will)) be available with either a V-6 or V-8 engine.”

But a significant number of details have already begun leaking out about the K900 which is already on sale in the home Korean market under the nameplate Kia K9.


Kia Targeting Luxury Market

K9 could reach U.S. by 2017.

by on Jun.08, 2012

The Kia K9 is likely to reach U.S. shores by 2017.

Like its Korean sibling, Kia has been steadily moving up-market and plans to enter the luxury segment with two or more all-new models by 2017.

Among the models now under development are the K9 and K7 Cadenza, according to company sources and additional reports in the Korea Times.

Kia has traditionally focused on more down-market segments than Hyundai, the latter entering the mid-luxury segment in 2007 with the launch of the Genesis in 2007 – and followed up with the premium luxury Equus last year.

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But Kia has been signaling a desire to move up-market for some time.  It showed off the sporty GT concept last year and revealed sketches of an even more luxurious model, codenamed KH, last winter.

The decision surprises few considering the maker’s global styling chief, Peter Schreyer, is not only considered one of the world’s leading designers but previously held the top spot penning products for Audi.


First Look: Kia K9 Luxury Flagship

Is the maker barking up the right tree with its latest push up-market?

by on Feb.28, 2012

Kia will launch a new rear-drive flagship, the K9.

Kia has been doggedly moving up-market, in recent years, and with the launch of its new K9 luxury flagship it will mark a dramatic shift from the cheap-and-cheerful little econoboxes that used to define the Korean carmaker’s line-up.

The formal announcement of the rear-drive model echoes the strategy followed by sibling brand Hyundai, which scored big with the launch of the big Genesis sedan in 2007, and last year’s launch of the even larger and more upscale Equus.

While Kia isn’t releasing details on the K9, it’s believed to be sharing many of the same underpinnings – and powertrain options – of the rear-drive Hyundai line, such as the 5.0-liter direct-injection V-8 offered in both the Genesis and Equus.

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Though traditional Korea buyers might be surprised to see such a large and lavishly equipped offering at their local Kia showroom the new K9 won’t seem completely unfamiliar.  It features the brand’s stock pinched grille and fender vents.  But the overall design feel is more elegant if not exactly all-new.  There is at least one place where the maker nudges the cutting edge, opting for LED headlamps as well as taillights, technology the rest of the luxury market is just migrating to.