He has shaken up a staid and conservative brand, and now, as Kia’s new president Peter Schreyer is out to show that it can maintain its edgy pace with the introduction of the new Provo concept, which is making its debut at the 2013 Geneva Motor Show.
Perhaps the biggest challenge for Schreyer’s design team will be continue evolving the so-called Tiger-Nose styling cues now in use on models like the Optima sedan and Sportage crossover. And like the Cross GT Concept, the Provo gives a hint of what’s to come, here with a mix of sophisticated technology in a B-segment package.
Gregory Guillaume, Chief Designer at Kia’s European styling base in Frankfurt, described the Provo as “an emotional and muscular car aimed at delivering pure fun and performance for today’s city-based enthusiast driver who longs for the curves of the open road.
The Kia Provo isn’t just a styling exercise, he added. Like the Cross GT, it is expected to have a very clear influence on products the Korean maker will soon bring to market.