Car making is an art.
But it seldom reveals the kind of breakthrough genius or inspiration that infused, say, Beethoven’s Fifth Symphony. Instead the creativity and improvement seem to come in increments.
The new 2014 Kia Forte is a case in point on how well-thought out incremental changes can improve a vehicle substantially.
Sitting on an all-new chassis that is longer, wider and lower than the previous-generation Forte, the updated version of the Forte delivers slightly better performance and some incremental improvements in the suspension and steering that make it more fun to drive out on the open road. It’s also roomier and a lot more pleasant to look at.
And that we can credit to Peter Schreyer, the maker’s new president but, more importantly, one of the industry’s most creative designers. His arrival at Kia in 2006 marked a grand transformation of a brand whose products could then best be described as cheap and cheerful. The former Audi styling chief introduced Kia’s distinctive “tiger-nose” theme that today positions it as one of the industry’s design trend-setters.