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Kia’s New Luxury Flagship Slow-Rolling into Dealers

Just 30% of dealers eligible to sell the new K900.

by on Feb.28, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

When Kia announced it was bringing the K900 to the to the market it wanted its new luxury flagship sedan to be seen on the same lofty level as a S-Class Mercedes or 7-Series BMW, including the dealership experience.

Well, some of the dealers are having some difficulty making the grade. In fact, according to an Edmunds.com report, only 30% of Kia dealers will be eligible to sell the K900 when it his showrooms in a few weeks.

The Last Word!

Dealers wanting to sell the new marque ponied up $30,000 for specialized training and showroom display upgrades. The training is aimed at helping sales staffers relate all of the high-end features available on the new car: features not available on other Kia products. (more…)