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Kia Mixes Beer and Ice Cream as it Rolls into SEMA

A way to spend a “Day at the Races.”

by on Nov.05, 2014

The Kia Optima race car will sport a new look when it gets back on the track early next year.

Beer and ice cream don’t necessarily mix together– but they’re proving a tasty combination at the Kia stand at this year’s SEMA Show, offering up the themes for two of the Korean carmaker’s lighthearted concept vehicles.

Kia has a history of finding unusual ways to tweak its production vehicles for the big aftermarket show, and this year proves no exception. The theme, this time around, is “A Day at the Races,” and the centerpiece is the maker’s very successful motorsports entry, a Kia Optima decked out in the new livery it will wear for the 2014 racing season.

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Kia has reason to boast. It announced its entry into motorsports just five years ago – not so coincidentally, at the 2009 SEMA Show. It has already won 11 races, about 15% of the events it has entered, nabbing 33 podium finishes overall.

But what’s a day at the races without some beer and snacks? And that’s where Kia gets creative.


Kia Proves its Got Soul With Five SEMA Concepts

“Souls of SEMA” gives showgoers a glimpse of possibilities.

by on Nov.07, 2013

Kia rolled out five highly customized Souls during this year's annual SEMA show.

With some help from rocker Leona X and some hot DJs, Kia set out to prove it has plenty of Soul as it unveiled a quintet of new concept cars at the annual aftermarket extravaganza known as the SEMA Show.

The event has traditionally focused on performance but there’s a growing emphasis on customization, makers like Kia showing off hot products aimed at a new generation buyers – and showing them just how much products like the Soul can be customized to reflect their individual personalities and lifestyles.

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Calling them the “Souls of SEMA,” Kia spokesman Scott McKee noted that, “The music connection to Soul has been well established since the beginning,” especially through the use of the hip-hop animated hamsters that have become the spokes-, er, -rodents for the quirky box-shaped crossover. (more…)

Kia White Tiger and Hamstar Concepts Hint At More to Come

by on Nov.02, 2010

Kia brings its Hamstars to SEMA.

This year’s SEMA Show, normally the realm of the performance crowd, is turning into a preview of things to come.  Among the makers using the annual event to unveil an array of concept cars, trucks and crossovers is Kia, whose prototypes, including the White Tiger and Hamstar show cars, offer more than a hint of what the Korean carmaker will soon be bringing to market.

And it’s not only urban cruisers Kia is customizing.  The maker’s Kia Forte Hybrid Concept shows that going green doesn’t have to be boring.

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Separately, Kia announced that following the unexpectedly solid first-year performance of its road racing team – which included six Top Ten finishes – the maker will expand its motor sports efforts in 2011, with the Kia Fort Coup campaigning in the upcoming Grand Am-Continental Tire Sports Car Challenge.

Few new cars have generated more buzz, in recent years, than the Kia Soul, especially among the hip-hop generation.  So, it’s no surprise Kia is bringing two concept versions of the urban cruiser to SEMA.