Kia has grown quickly in recent years by offering consumers an array of interesting and well-designed vehicles that belie the brand’s original image as the maker of stripped-down econoboxes even while Kia maintains its focus on value.
The introduction this month of the Kia Cadenza is yet another big step in the evolution of the Korean brand, Kia taking its first step into $35,000-plus price range was once reserved for major luxury. Much like the Genesis offered by sibling Hyundai, the new Cadenza offers a level of refinement and features until now not associated with the Kia brand.
Moreover, the Cadenza, like the Hyundai Genesis, is a very attractive vehicle. Its long, low silhouette endows the new Kia sedan with a long, elegant stance that conveys the sense this is a luxury vehicle. The front and rear fascias are very handsome with a nicely tailored appearance set off by the distinctive lamps at all four corners of the vehicle.