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Kia Mixes Beer and Ice Cream as it Rolls into SEMA

A way to spend a “Day at the Races.”

by on Nov.05, 2014

The Kia Optima race car will sport a new look when it gets back on the track early next year.

Beer and ice cream don’t necessarily mix together– but they’re proving a tasty combination at the Kia stand at this year’s SEMA Show, offering up the themes for two of the Korean carmaker’s lighthearted concept vehicles.

Kia has a history of finding unusual ways to tweak its production vehicles for the big aftermarket show, and this year proves no exception. The theme, this time around, is “A Day at the Races,” and the centerpiece is the maker’s very successful motorsports entry, a Kia Optima decked out in the new livery it will wear for the 2014 racing season.

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Kia has reason to boast. It announced its entry into motorsports just five years ago – not so coincidentally, at the 2009 SEMA Show. It has already won 11 races, about 15% of the events it has entered, nabbing 33 podium finishes overall.

But what’s a day at the races without some beer and snacks? And that’s where Kia gets creative.

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