Roll over Beethoven, make room Mozart. The Kia hamsters are back and they’re turning a serious, 17th Century ballet into a wild, 21st Century electronic dance party in their newest ad campaign for the popular Kia Soul.
Few official spokes…er…rodents have clicked with the car buying community as effectively as what the Korean carmaker likes to call its “hamstars.” And their previous commercials have generated tens of millions of views on Youtube.com and elsewhere as they have gone viral like few other automotive ads.
The latest spot will make its debut today on 18,000 movie screens across the U.S. and then appear on the MTV Video Music Awards on September 6th. (You can view the spot on Youtube now by Clicking Here.)
In typically irreverent fashion, the newest campaign has been titled “Bringing Down the House,” and is set in an 18th Century European opera house. Set to the Axwell remix, “In My Mind,” it shakes up the staid surroundings by turning them into a very 21st Century electronic dance party.