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Posts Tagged ‘kia advertising’

Roll Over Beethoven, the Kia Hamsters Are Back

...and they're "Bringing Down the House."

by on Aug.31, 2012

Kia's hamsters make their return in classic form in the latest Soul ad campaign.

Roll over Beethoven, make room Mozart.  The Kia hamsters are back and they’re turning a serious, 17th Century ballet into a wild, 21st Century electronic dance party in their newest ad campaign for the popular Kia Soul.

Few official spokes…er…rodents have clicked with the car buying community as effectively as what the Korean carmaker likes to call its “hamstars.”  And their previous commercials have generated tens of millions of views on and elsewhere as they have gone viral like few other automotive ads.

The latest spot will make its debut today on 18,000 movie screens across the U.S. and then appear on the MTV Video Music Awards on September 6th. (You can view the spot on Youtube now by Clicking Here.)

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In typically irreverent fashion, the newest campaign has been titled “Bringing Down the House,” and is set in an 18th Century European opera house.  Set to the Axwell remix, “In My Mind,” it shakes up the staid surroundings by turning them into a very 21st Century electronic dance party.


Kia Planning Record Spending On Advertising

Ford also ramping up marketing efforts for big launch of new 2011 Explorer.

by on Dec.09, 2010

The writing's on the wall - and plenty of other places as Kia gets ready to launch the 2011 Optima.

Fast-growing Kia is planning to spend a record amount on advertising as it moves forward with plans to expand its market share.

The first phase of the campaign begins with the launch of the 2011 Kia Optima – and includes  the largest campaign in Kia Motors America’s history.  It will start this weekend with a made-for-cinema 60-second spot, which will run at movie theaters nationwide.  Titled “Sweet Dreams,” the ad is based on the premise that “nobody ever dreamt of driving a midsize sedan. . . until now.”

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“Consumers told us that traditional midsize sedan offerings were missing the excitement and fun found in other segments, but the Optima is the latest result of our design-led transformation,” said Michael Sprague, vice president, marketing & communications, KMA.  “It breaks from tradition by combining dynamic styling with powerful and fuel-efficient performance and has the high levels of quality and safety consumers have come to expect from Kia.”

Return of the Kia Hamsters

They still have Soul -- and will prove it in a new ad campaign.

by on Apr.01, 2010

Those hip-hop hamsters will make a return in a new ad campaign planned for Kia this spring.

Those hip-hop Kia hamsters are coming back, has learned, and should be strutting their stuff, so to speak, in a new ad campaign for the Korean maker’s edgy Soul crossover sometime this spring.

The original ad campaign, which helped launch the 2010 Kia Soul, proved to be one of the most popular automotive commercials in recent years and, on Wednesday, was named the year’s best automotive ad by the marketing research firm, Nielsen Automotive.

Auto Show Central!

In the first go-around, a quartet of music-loving rodents could  only smile as they cruised through a sea of suburban sameness the rest of their breed running nowhere fast on treadmills.  Subtle details helped improve the ad’s effectiveness – three otherwise identical versions not only used different music but even displayed the song titles on the car’s audio system.