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Analysts Predicting December Sales Slide

This year expected to be fourth-best sales result ever.

by on Dec.28, 2017

New vehicle sales in December are expected to decline 7%, according to analysts.

Despite dropping millions of dollars on advertising during the holidays, analysts estimate that sales of new vehicles in December 2017 will drop 7% year-over-year with virtually every major manufacturer seeing its sales drop.

However, manufacturers can take comfort from the fact that this December will be the best sales month of 2017. This year will end at 17.1 million units sold, which is a 2% drop from last year, but still the fourth-largest sales total in history.

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“December should be the biggest sales month of the year, and despite our expectations for significant year-over-year declines, the projected SAAR of 17.6 million would be the third-highest of the year,” said Tim Fleming, analyst for Kelley Blue Book.  (more…)