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New Car Buyers Name Honda Best Overall Brand Again

Survey tabs Ford as Best Truck, Mercedes as Best Luxury brands.

by on Apr.09, 2014

On the strength of vehicles like the Accord, above, Honda captured the Best Overall Brand award in Kelley Blue Book's 2014 Brand Image Award survey.

For the second consecutive year, new car buyers voted Honda “Best Overall Brand” in Kelley Blue Book’s annual Brand Image Award study. The company also took the “Most Trusted Brand” honor for the third straight year.

Kelley Blue Book, also known as KBB, gives out awards in 13 categories. Among luxury brands, Mercedes-Benz was named the Best Overall Brand. Ford grabbed the Best Overall Brand award for trucks.

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“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, in a statement. “Honda simply embraces the challenge of being a brand that people can trust.” (more…)

New Study Names Most Affordable Cars to Own

Kia tops mainstream marques, Audi leads in luxury segment.

by on Feb.08, 2012

Kia was named best mainstream brand in terms of 5-year total ownership costs, with the Soul winning in the Compact segment.

There are plenty of bargain-priced cars, trucks and crossovers, but that doesn’t always mean they add up to a good deal.  Smart shoppers know that there are lots of ways costs can quickly get out of control when you own a car, from insurance to fuel economy to maintenance and repairs.

And that’s why a new study from Kelly Blue Book is focusing on what really matters: the total cost of ownership.  And there, the data-tracking website concludes, Kia is the clear stand-out, as the top brand among all manufacturers when the entire ownership experience is tallied up.  Audi, meanwhile, was the number one luxury brand in terms of total cost of ownership.

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“Car shoppers should take the time to compare vehicles on their consideration lists to fully understand the financial implications involved with cost of ownership,” said Juan Flores, director of vehicle valuation for Kelley Blue Book. “While a vehicle might be less expensive up front, the cost of fuel for that model, insurance and other expenditures could make it the less appealing choice for their wallet in the long run.”