For the second consecutive year, new car buyers voted Honda “Best Overall Brand” in Kelley Blue Book’s annual Brand Image Award study. The company also took the “Most Trusted Brand” honor for the third straight year.
Kelley Blue Book, also known as KBB, gives out awards in 13 categories. Among luxury brands, Mercedes-Benz was named the Best Overall Brand. Ford grabbed the Best Overall Brand award for trucks.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, in a statement. “Honda simply embraces the challenge of being a brand that people can trust.” (more…)