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Posts Tagged ‘K900’

Kia’s New Luxury Flagship Slow-Rolling into Dealers

Just 30% of dealers eligible to sell the new K900.

by on Feb.28, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

When Kia announced it was bringing the K900 to the to the market it wanted its new luxury flagship sedan to be seen on the same lofty level as a S-Class Mercedes or 7-Series BMW, including the dealership experience.

Well, some of the dealers are having some difficulty making the grade. In fact, according to an Edmunds.com report, only 30% of Kia dealers will be eligible to sell the K900 when it his showrooms in a few weeks.

The Last Word!

Dealers wanting to sell the new marque ponied up $30,000 for specialized training and showroom display upgrades. The training is aimed at helping sales staffers relate all of the high-end features available on the new car: features not available on other Kia products. (more…)

Kia Looks to Invade New Territory with K900

Maker says new car provides luxury, technology and value.

by on Feb.12, 2014

Kia is counting on the K900 to help reshape the maker's image among luxury buyers.

The world of luxury automobiles is changing. There are more players in the segment than ever before, including makers that are better known for being affordable rather than luxurious. Kia is looking to be part of the “in” crowd with its first-ever luxury marque, the K900.

The South Korean automaker is counting on open-minded buyers looking for luxury at a great price to help the company gain a foothold in the segment against the likes of Mercedes-Benz and BMW.

The Leader in Global Automotive News

Michael Sprague, executive vice president sales and marketing, said that the rollout of the K900 is also part of the South Korean-brand’s long-term strategy, which includes concentrating on boosting the quality of its products, strengthening the overall reputation of the Kia brand, elevating the consumer’s experience while in Kia dealerships and identifying opportunities for new segments for growth. (more…)