Ford Motor Co. is betting big on small cars. It began the 2011 model-year early with the launch of the little Fiesta model and now comes the next-generation Ford Focus, the compact car the Detroit maker came to the L.A. Auto Show to formally unveil.
Detroit makers have traditionally shunned compact offerings, usually viewing them as low-profit nuisances, more than anything else. But Focus is a critical piece in Ford’s evolving global product strategy, the newest version sharing 80% of its components with the Focus sold in Europe.
That not only improves the business case but has allowed Ford to load up the new 2011 Focus with an array of standard features, such as its Sync voice-controlled infotainment system, noted Ford’s President of the Americas Mark Fields, normally not offered on what is usually positioned as an entry-level econobox.