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Back to the Future? DeLoreans Going Back into Production

Manufacturers settle with DeLorean estate.

by on Jan.28, 2016

The DeLorean is back! Unfortunately, time travel isn't possible in the new replicas ... just as it wasn't in the original version of the cars.

Ready to head “Back to the Future?” Three decades after that iconic ’80s movie made its debut, and 34 years after automotive maverick John Z. DeLorean’s eponymous car company built its last vehicle, the controversial DMC-12 is about to go back into production.

Or, at least, a reasonable facsimile. That’s the plan of a small company based in Humble, Texas – which recently settled a long-running lawsuit filed by DeLorean’s heirs. Reviving the name, DeLorean Motor Co., it hopes to have the first of its stainless steel replicas on the road next year – albeit without a flux capacitor.

What a Concept!

“It’s fantastic. It is a game-changer for us. We’ve been wanting this to happen,” DeLorean CEO Stephen Wynne told TV station KPRC2 in Houston. (more…)

Back to the Future: DeLorean Goes Electric

Partnering with appropriately-named Flux Power.

by on Oct.18, 2011

A Texas company hopes to begin selling a battery version of the DeLorean DMC-12 in 2013.

As fans of the feature film “Back to the Future” might recall, it took a bolt of lightning to send the hero hurtling through the space-time continuum.  A small start-up company’s ambitions don’t include time travel but it does hope to put an electric power pack under the hood of the iconic, stainless steel DeLorean DMC-12 that appeared in that film and two sequels.

A prototype of the gull-winged sports car – which will largely lift the design of the original DMC – was just unveiled by the DeLorean Motor Company of Texas, which hopes to put the battery version into production by 2013.

Company president Stephen Wynne bought the rights to the DeLorean name and other assets in 1995.  The company had gone bust in 1982 following the bust – and subsequent acquittal – of its eponymous founder, John Z. DeLorean, on charges of trying to sell a suitcase full of cocaine to undercover agents.

An estimated 9,000 of the original, gas-powered sports cars were built between January 1981 and the end of the following year – and Wynne has been selling spare parts for them – as well as restored DMC-12s.

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But now, says the DMC Texas website, the company is “reconstituting the fruit of John Z. DeLoreans’ troubled loins,” and has developed a high-tech version of the troubled DMC-12 with which it hopes it can compete with the likes of California-based battery carmaker Tesla Motors.

In an ironic twist, the new DMC has turned to Flux Power, an Escondido, California maker of lithium-ion batteries.  (In the “Back to the Future” trilogy the time-warping DeLorean used a device called a flux capacitor to move freely from past to present.)

(more…)

Marty’s Marketing Minutia

This week's obituaries, oddities and obfuscations.

by on May.01, 2009

Why is this car here? The answer is hidded in the story. This Pontiac is for sale at americandreamcars.com.

Why here? The answer is hidden in the post. This Pontiac is for sale at americandreamcars.com.

My first new car and first car ad account was Pontiac

I was recruited and came to work in the Hills of Bloomfield for MacManus, John and Adams (MJ&A), not to work on one of the agency’s General Motors accounts — Pontiac, Cadillac, GM Corporate and Mr. Goodwrench — but as the account supervisor for Hush Puppies shoes. I had been the advertising director of a major, multi-brand-gender shoe company.

There’s a back-story of how Hush Puppies with that big, slobbering, ungainly Bassett Hound living logo account morphed into my working on Pontiac, so please allow me a little reflection.

The account, I learned the first day, that was in deep you-know-what.  Hush Puppies parsimonious veep of advertising in Rockford, MI was going justifiably nuts over wastrel profligate budgets, hated the creative, wanted exciting “VW-type” advertising, thought the agency team ineffective and was threatening to fire MJ&A, unless they hired someone with shoe industry experience to supervise the account.

Courtesy of Hush PuppiesThat would be me. 

“Get the damn account in line,” I was admonished by Chuck Adams, the president of the agency.  Lovely first day. And it wasn’t even lunch time.

The second day was worse. I got the client’s side of the story in a very long meeting, and it was not nice. The client told me, “Shape up the agency or it’s fired.” (more…)