Fade to black: Acura updates the ZDX before banishing the unloved crossover.
Some makers prefer to let their failures slip away quietly. Acura, however, is giving a big send-off to the unloved ZDX as it prepares to banish the slow-selling crossover off into oblivion.
The ZDX has been one of the poorest performers in the entire lineup of Honda/Acura products – and one of an assortment of niche products that didn’t quite connect with U.S. consumers, also including the Honda-branded Insight and CR-Z models.
The maker is now looking to either find fixes – as with the updated CR-Z unveiled at the Paris Motor Show — or pare back and, as a corporate statement suggests, “sharpen (the) focus on new models and core products.”
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The Acura ZDX emerged in 2009 as part of a new wave of crossovers that seemed to be trying to find a balance between sports coupe and sport-ute. Perhaps the only real success in the segment has been the BMX X6. For the first nine months of the year, Acura sold just 642 ZDX crossovers, down from an already anemic 1220 during the same period the year before. By comparison, the luxury maker sold 4692 of its more conventional MDX crossovers in September.