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“Shelby” Opens Las Vegas Speed Shop

Brand extension of the name of a legendary racer.

by on Aug.27, 2010

"We can install headers, cams, heads, cold air intakes, superchargers..."

Shelby American Inc. has opened a new Speed Shop in Las Vegas, Nevada. Dubbed the Shelby American Motorsports Speed Shop, the facility is on the grounds of Shelby American headquarters and Las Vegas Motor Speedway.

In a statement, the company said the shop was designed to enhance the performance and styling of a street or track car by upgrading engine, suspension and body styling components.

“While we specialize in all American high performance cars, our experienced team can tune and work on just about everything,” said John Luft, president of Shelby.

Notably absent from the promotional piece was any quote from Carroll Shelby, who after a long and distinguished career has licensed his name to a variety of businesses including Shelby American (www.shelbyamerican.com),which manufactures and markets performance vehicles and related products under his name.

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