While sales of battery-based vehicles have lagged well behind industry expectations, manufacturers have been pleasantly surprised to discover that buyers are both younger and more affluent than those buying comparable gas-powered models.
But for most of those folks, going green wasn’t necessarily the only reason to buy a car like the Ford Focus Electric or Toyota Prius Plug-in. They were also attracted by the great deals manufacturers like Ford, General Motors, Toyota and Honda have been offering in an effort to build momentum for their electrified models, according to research by auto data firm TrueCar.com.
“EV buyers are affluent deal-seekers benefitting from big OEM discounts and (as much as) $10,000 of federal and state tax subsidies,” noted TrueCar President John Krafcik. (more…)