Having abruptly handed in his resignation to Audi, the maker’s former U.S. marketing chief will be heading over to Hong Kong, there to take the reins at Nissan’s new global headquarters for the Infiniti division.
The unexpected announcement last week accompanied a series of shake-ups across the Volkswagen upper management ranks – leading some to speculate that De Nysschen was unceremoniously pushed aside despite his enviable track record. After years of lagging in the second tier among luxury players in the American market, Audi has recently been setting one record after another, with plans to double volumes before the decade is out.
But Infiniti has its own ambitious goals and in his new post De Nysschen will be handling things on a global scale. Earlier this year Nissan dropped word that it would put further distance between its mainstream operations and the luxury brand by moving Infiniti to Hong Kong.