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Posts Tagged ‘johan denysschen’

Farewell Audi, De Nysschen Heading to Infiniti

Will run global luxury operations as they move to Hong Kong.

by on Jun.04, 2012

New Infiniti global boss Johan De Nysschen, shown here celebrating word the 2010 Audi A3 had been named Green Car of the Year.

Having abruptly handed in his resignation to Audi, the maker’s former U.S. marketing chief will be heading over to Hong Kong, there to take the reins at Nissan’s new global headquarters for the Infiniti division.

The unexpected announcement last week accompanied a series of shake-ups across the Volkswagen upper management ranks – leading some to speculate that De Nysschen was unceremoniously pushed aside despite his enviable track record.  After years of lagging in the second tier among luxury players in the American market, Audi has recently been setting one record after another, with plans to double volumes before the decade is out.

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But Infiniti has its own ambitious goals and in his new post De Nysschen will be handling things on a global scale.  Earlier this year Nissan dropped word that it would put further distance between its mainstream operations and the luxury brand by moving Infiniti to Hong Kong.


Audi Bringing A3 e-tron Battery Car to U.S.

Pilot program to focus on four markets.

by on Feb.27, 2012

Only 17 Audi A3 e-tron battery cars will be used for the initial U.S. pilot program.

Audi is set to introduce its first battery car in the U.S. market – albeit in the form of a test program that could lead to more widespread use of the technology in the next few years.

During an appearance at the annual TED conference, in Long Beach, California, Audi of America CEO Johan DeNysschen revealed plans to put 17 A3 e-trons on the road next month, dividing them between four U.S. markets.  The pilot programs a similar test of the A1 e-tron in Germany.

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The two tests are designed to provide rapid feedback to help Audi move its battery technology into the mainstream as soon as possible, company officials noted.

“Audi is committed to refining Audi e-tron technology and we expect our plug-in vehicles to become a significant choice for our buyers within a growing line of advanced, efficient Audi powertrains over the coming years,” said DeNysschen at the TED2012 event.