It’s been more than a decade since Cadillac set out to rebuild its once trend-setting credentials with the introduction of the edgy Art & Science design language. Since the debut of the first generation CTS sedan, it’s been tweaking the theme but as General Motors’ luxury brand gets set for what it’s calling an “unprecedented” product blitz, it seems we’re in for another major design makeover.
But if anyone was expecting an equally radical new look, it seems that Caddy is going in a different, more buttoned-down direction. The new Cadillac Escala Concept making its debut ahead of this weekend’s Pebble Beach Concours d’Elegance won’t get lost in the crowd, but it’s certainly not the bold showstoppers of other recent Caddy concepts, like the Elmiraj Coupe Concept that was unveiled in Pebble Beach three years ago.
The concept “marks an inflection point” for Cadillac, said its President Johan de Nysschen, who declared the Escala, “the next design chapter” for the brand, and promised key elements of the show car “will be incorporated in every one of our new products over the next five years.”