Pressure to improve fuel economy in the face of tough new federal rules is forcing General Motors to put its future products on a diet – something that will also require a major change in its internal culture, said the maker’s global product development chief.
The new 2016 Chevrolet Camaro is an example of this shift in direction, said Executive Vice President Mark Reuss. In years past, each new product was heavier than the model it replaced. But the sixth-generation muscle car is 200 pounds lighter. Cutting mass, Reuss said, not only translates into a more fuel-efficient vehicle but one that is quicker and more nimble.
“It still needs to be a wicked fast track car,” he said. But Reuss added that, “I include efficiency in performance.”