Joel Ewanick, the high-profile marketing chief ousted in a sudden shake-up at General Motors earlier this year has resurfaced at Fisker Automotive where he will serve as the battery-car start-ups interim global sales and marketing chief.
The 52-year-old executive will work in a consulting role while Fisker searches for a permanent replacement for automotive industry veteran Richard Beattie, 58, who will retire. It’s the latest in a series of unexpected management changes at Fisker, which has been struggling to gain momentum with its Karma plug-in hybrid after a slow launch and a series of subsequent recalls and other problems.
“As we seek to appoint a long-term successor, there is no one better than Joel, with his wealth of motor industry experience and knowledge to guide us through this interim period. I am delighted to welcome him to the Fisker team,” said Posawatz.
Posawatz, who himself only joined California-based Fisker two months ago, had significant experiencing working with Ewanick in an earlier part of his career. A General Motors veteran, Posawatz played a lead role in the development of the maker’s own plug-in hybrid, the Chevrolet Volt. Marketing the breakthrough product was one of the most challenging assignments for Ewanick after joining GM in mid-2010.